Creating a successful website is a long process that requires planning, execution, a lot of development and a lot of testing. It must transmit confidence, be professional, have the information the user is looking for, be easy to navigate and adapt to legal requirements to avoid sanctions.
Contrary to what is thought, not only will the work of the web developer be necessary to create a website, but it will be essential to have a group of profiles, with clearly defined tasks.
Here we are going to study the most important profiles. What are the essential profiles to develop a website?
1. Web Developer
The web developer will have the task of taking care of the technical part of the page. He will be the one who makes the hidden gears behind the project work and will make sure that everything works in a coordinated way.
In addition to shaping the structure of the page, it will also be dedicated to programming the actions that we need our visitors to do to meet the objectives of our project (for example, that they can buy, download any file, subscribe to the newsletter , etc.).
Another important task that the web developer has is to verify that everything works as it could be imagined; that is to say, that it will carry out the necessary controls and tests to determine it. Of course, he will check that it works correctly on both desktop and mobile devices.
That is why it will always be important to choose the best professions, as explained by Yeeply, a web development company, which is responsible for connecting professionals based on the needs of each user.
2. Graphic Designer
While the web developer is in charge of the hidden part of the product, the graphic designer will be dedicated to shaping the visual elements of the page, thus making it attractive to the visitor.
Its main objective is to implement visual resources that can interest the visitor, with which he can transmit the values of the company.
The work of the professionals who shape any web project must be properly cohesive, but in the case of the web developer and the graphic designer it is even more important. This allows the user’s navigation to be optimal.
The designer must be a creative person, capable of taking initiative and executing his ideas.
3. Content Writer
The content writer is the person who will be in charge of translating the idea or ideas that the company wants to convey to readers into messages.
He will not only be in charge of writing the texts, but he will have to find the right tone to convey the message. In addition, these contents must be related to the designs, with the graphic part.
The message that he sends has to arrive and be understood naturally, without the user having to make an effort to understand it.
And we cannot forget the positioning part: the content writer will have to work with a series of keywords that he will integrate into his texts to improve the position in the search engines.
4. Online Project Manager
Between so many profiles working on the same project, it will be necessary to put some order. This is where the role of the Project Manager comes into play, who will be dedicated to organizing the work of the entire team based on the needs of each project. Thus, he will identify the execution times, coordinate the phases and be ultimately responsible for the web.
He will identify the talent, will be in charge of supervising that the team’s tasks are fulfilled, in addition to determining what modifications or adaptations must be carried out.
5. Digital Marketing Expert
Marketing is a set of processes that should always be present throughout the stages that comprise the project.
It is essential that there is an expert in digital marketing who never loses sight of the consumer (to whom the project is going to be directed). This will ensure that the content is always attractive and can be adapted to the different media available.
This expert will be in charge of taking into account all the opinions and will elaborate different strategies to achieve a good diffusion of the brand in the market.
6. SEO/SEM Manager
The SEO/SEM Manager carries out certain actions to publicize the web project through search engines, social networks and other media.
For example, it will be the one who indicates to the content editor the type of text to write, with the most interesting keys.
He will also be dedicated to the creation of Google AdWords campaigns, being able to manage budgets to obtain the maximum performance, with the minimum investment.
This profile must always be in tune with changes in search engines, actively looking for opportunities.
These are some of the most important profiles that work in the development of a web page. Depending on what is needed, or the type of project, there could be many others.
