If you are still not clear about what Digital Marketing is, today we will explain it to you. We are going to tell you in detail what online marketing is and what are the benefits that you can obtain for your brand with a well-optimized strategy focused on objectives.
Digital Marketing is essential for your business. Knowing what it is, its main channels and its advantages will help you design the best strategies or trust an agency to carry out all the actions related to the online medium.
Digital Marketing (or Online Marketing) is a set of marketing techniques that are executed in Internet media and channels.
It is about making the most of online resources and opportunities to promote a business or brand efficiently.
In other words, Digital Marketing is a system for selling products and services to a specific target that uses the Internet through online channels and tools in a strategic and consistent way with the company’s general Marketing strategy.
Digital Marketing has been applied since the 90s to transfer offline media techniques to the digital universe.
We Passed From Web 1.0 To Web 2.0
As is known, the current Online Marketing is based on Web 2.0. But what is this Web 2.0 and how is it different from Web 1.0?
Let’s see. At first, Digital Marketing was based on Web 1.0, the web (understood as the broad Internet), unidirectional. In other words, it did not distance itself from traditional offline media.
A company (or person) had a website as a showcase for their products. The sender issued a message and the communication ended here. There was no bidirectionality. There was no online community.
However, in a few years the Internet revolution came and, thanks to frenetic technological development, we arrived at Web 2.0. We arrived at Digital Marketing 2.0.
Web 2.0 is bidirectional. She is a community builder. It is collaborative. The figures of sender and receiver no longer exist: everyone can be both at the same time. Feedback is the great protagonist of Web 2.0.
Evolution Of Online Marketing
With the popularization of the Internet, traditional marketing techniques were adapted to the online environment. This is how digital marketing emerged, which evolves as quickly as technology does.
Online marketing uses new media and channels to design strategies that help companies stand out on the Internet and attract more customers. Social networks, company blogs, email marketing, advertising on Google and other media are just some examples of digital marketing.
Therefore, digital marketing is the evolution of traditional marketing. We have gone from advertisements on the radio, television or the press to advertisements on the Internet. From the letters with advertising that flooded our mailboxes we have moved on to email marketing. We have gone from live product presentations to webinars and YouTube videos.
The main difference (and advantage) is that new technologies allow us to design personalized marketing strategies. Analytical tools help us to know our target audience much better. Now we work with our buyer persona or ideal client, offering him exactly what he needs at the time he needs it throughout the sales funnel. We can even anticipate future expectations of him.
Why? Because thanks to online marketing we know what users do online, how they behave on our website or electronic store and what preferences they have.
Thus, digital marketing is not only used to sell more. It serves to sell better, optimizing the resources offered by the internet to the maximum.
Online Marketing Channels
There are many online channels and tools where Digital Marketing strategies, techniques and tactics can be applied:
- Web or blog: through content strategies, affiliate marketing, inbound marketing, etc.
- Social Media Marketing (SMM): Social Networks are extremely effective channels for brands.
- Email Marketing: Email is the channel that has the highest ROI (return on investment). A good strategy in Email Marketing can bring you a lot of sales.
- Search Engine Optimization (SEO): increasing the web positioning of a website will make it appear at the top of search engines. In this way, the opportunity to receive more quality visits increases considerably.
- Search Engine Marketing (SEM): online advertising campaigns, both on Social Networks, search engines or other websites, blogs, forums with banners or videos.
- Video platforms: platforms such as YouTube or Vimeo.
Advantages Of Digital Marketing For Your Business
As I suppose you have already realized, Digital Marketing has many benefits that traditional marketing does not have.
It is a safe bet to achieve greater growth, improve positioning and expand the dissemination of our communication.
Let’s see the main advantages of Digital Marketing:
1. It is a universal medium
Digital marketing allows you to take your business anywhere on the planet. Never before has the internationalization of the company been so simple and so economical. You can position your brand and your products or services without geographical or time limitations. It doesn’t matter if you head a large corporation or run a small business.
2. It is segmentable
You have enormous possibilities for market segmentation to focus all your efforts on the target audience you want to reach (and not on a very large number as is the case with traditional media).
An offline marketing strategy does not have many possibilities for segmentation. Apart from some decisions like choosing the TV channel or radio station and the time of your ad, there is not much you can do.
Digital marketing allows you to target people of a certain age, with a specific level of education, with specific lifestyle habits and much more. The segmentation capacity of the target audience is such that you can carry out differentiated campaigns for each profile.
3. It is measurable
It gives you full control over your campaigns in real time. If it doesn’t work, you can stop any campaign without spending the entire budget.
Think about your last campaign in a traditional medium. How many people did you reach? How many read your ad? Who contacted you thanks to that medium? All these questions are difficult to answer with traditional marketing campaigns.
With online marketing you have numerous analytical tools that allow you to measure the success of your actions in great detail. For example, you will know who has entered your website, where they have come from, what sections they have visited and how long they have stayed on your site.
4. It is less intrusive
Surely you receive more than one telemarketing call that bothers you because it interferes with your activity. Digital marketing is not intrusive because users only click on an ad or open an email if they are interested. Otherwise, just ignore it. In addition, thanks to segmentation, most of the people who see your campaigns will have searched for something related to your products or services, so the chances of conversion are greater. And without being heavy.
5. It’s interactive
Digital Marketing, especially if you use channels such as social networks, allows you to create a community around your brand. Communication is essential to get to know your customers and your followers. Social media marketing is a very valuable tool to know what they think of you and how to improve your products or services.
This direct feedback with the consumer extends to your customer service department, which will be of high quality and instant, with access to the brand 24 hours a day.
6. It is cheaper
The costs are much more affordable compared to traditional marketing channels. The wide variety of digital marketing channels and tools allows you to choose those strategies that best suit your budget. Content marketing, affiliate marketing, inbound marketing, social networks, email campaigns or SEO positioning are just some examples of strategies that you can use to increase your visibility and reputation on the Internet.
As you can see, Digital Marketing allows you to reach your target audience more economically and easily. It has channels, tools and essential resources to improve the communication strategy of a brand.
Before saying goodbye, we would like to show you this infographic that summarizes what we have explained to you.
Do you have any questions about Digital Marketing? If you want your brand to be visible and your company to improve its results, you cannot ignore this valuable tool.