With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money.
Sometimes people google “google, and sometimes people bid on “google adwords in Google AdWords. It might be for that reason the go-to tool for this purpose, the Keyword Planner from Google, nowadays is hard to access unless you are actively working with Google Ads. Google shows up to seven AdWords PPC ads per page – so multiply those numbers by 7 – just for Page 1 of Google’s results.
Once you verify that you really want to pause the campaign, you now have a Google Ads account and can use the Keyword Planner for free (once the verification money is returned to you, of course). Now take that number and multiply by seven the maximum number of AdWords PPC ads per SERP page and you will understand how Google can make as much money as it does. As mentioned before, looking at CPC data is obviously a great way to get an idea of how much you need to pay to get exposure through Google Ads.
The Google AdWords keyword categories with the highest volumes and costs, such as the “insurance category, represent businesses with very high lifetime customer value – in other words, industries like these are willing to pay a lot to acquire a new customer because the long term pay out in so beneficial.
This article was originally published on CTRify.
