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What are Long-Tail Keywords?

Long-tail keywords are a vital part of your SEO strategy. They will help you attract traffic from search engines, increasing conversions and sales. But what exactly is a long-tail keyword? And how can you use them in your marketing strategy? This article will explain everything you need to know about long-tail keywords and how they can help your business grow online.

Long-tail keywords

Long-tail keywords are search queries that contain three or more words (for example, “how to build a website from scratch”). These keywords are generally more specific and, therefore, more likely to be searched for than their shorter counterparts. It has been proven that long-tail searches convert better than short-tail searches. They attract people looking for a serious solution rather than just a quick fix.

These keywords can be challenging to rank due to several factors:

  • Longer content is required due to the lengthier nature of these queries. This makes it harder for you as a business owner or marketer to create engaging and relevant content pieces that answer each question in full.
  • You’ll have fewer competitors targeting your long-tail keyword phrases, which makes it harder for you to get noticed by Google when users search those terms.

What is a long-tail keyword?

Long-tail keywords are more specific than short-tail keywords. They are used by people who want to find precise information. For example, if you were looking for information about dog breeds, the keyword would be “small dog breeds that don’t shed.” This is much more specific than a short tail keyword such as “dog breeds” or even “small dogs” (which could apply to many different types of animals).

What are the differences between long-tail keywords and short-tail keywords?

Long-tail keywords are longer and more specific, while short-tail keywords are shorter and more general. In other words, these keywords help you target the right audience and generate more revenue from your PPC campaigns.

Short tail keywords are great for reaching a larger audience with common interests with your business or website. This is important if you want to increase brand awareness for a new product or service offering because it helps shift people from being searchers to customers.

Finding long-tail keywords

Finding long-tail keywords can be a bit of a challenge. You can’t always rely on your instincts and may not know where to start. Luckily for you, several tools can help with this problem.

Google AdWords Keyword Planner is a free tool provided by Google to help individuals develop their own keyword lists for their online marketing campaigns. It’s easy to use, offers excellent results, and allows you to compare different keyword suggestions side by side to find the ones that best meet your needs.

Keyword research tools like SEMrush, Moz Pro Tools (formerly known as SEOmoz), and SpyFu allow users an alternative method of finding keywords through their own proprietary methods based on years of experience in analyzing search trends across multiple industries!

How to use long-tail keywords in your SEO strategy?

On-page SEO

Use long-tail keywords in your title tags and meta descriptions. Ensure to include them in any internal links you use throughout your content.

Content marketing

When creating new pieces of content, pay attention to the keywords you’re using and how they relate to other terms that people may be searching for.

External linking

Find a way to link out from each page on your site by using relevant, interesting links that are responsive to search queries. This helps with both user experience and also helps improve your rankings in search engines – especially when done strategically with long-tail keywords!

It is easier to rank for longer, less commonly searched terms.

In short, these keywords are more specific and targeted than broad ones. This means they’re more likely to be searched for (and to convert), as they’re more relevant to the user’s search.

For example, if you’re a plumber, you might only rank well for “plumber in Boston” or “plumber near me.” But if you can get all those terms into one phrase like “local plumbers near me” or “Boston plumbers,” then yes: Those are precise searches people will use when trying to find someone like your business.


The most important thing to remember is that the longer your search term is, the easier it will be to rank for. This means you don’t have to compete with other companies trying to rank for the exact keyword. You can also use long-tail keywords more strategically than short ones because they allow you more flexibility in how they’re used. However, it’s important not to overdo this strategy either! Too many long-tail keywords will make it difficult for users to quickly find what they need before going elsewhere.