TikTok SEO

TikTok SEO Basics

TikTok is a social media app that allows users to create and share short videos. The app, which Musical.ly developed initially, has since been purchased by ByteDance and re-branded as TikTok. It has over 1 billion monthly users, making it one of the most popular platforms on the internet.

TikTok is known for its funny videos, but there’s also a lot of money to be made through influencer marketing strategies or other social media marketing approaches. You can use these tips to improve your TikTok SEO and maximize your earnings while using the platform.

Keyword research

Keyword research is the first and most important step in TikTok SEO as in any SEO campaign. It’s also one of the more time-consuming aspects of effective TikTok marketing, but it’s important to be thorough since keywords are what people search for when they want to watch your videos.

The process begins with keyword research—a process that involves discovering what people are searching for, not just on TikTok but across other platforms like Google, YouTube, and Instagram. The goal at this point is to identify which terms or phrases best describe your content so you can use them effectively in the title of your video (and elsewhere).

Once you know what keywords are relevant to your videos and brand identity, it’s time to start using them! Keyword usage should continue throughout all stages of production: from brainstorming ideas to editing and publishing.

Video creation

The first step to making a great TikTok video is to have good equipment. The best cameras for TikTok are smartphones with great quality and good lighting. If you don’t have one of these, try to find a friend who does and borrow their phone for now—you can always buy one later if you decide that creating TikTok videos is something that you want to do regularly.

If you’re shooting without a tripod, try keeping your hands on either side of the phone, so it doesn’t move while recording or editing later. Use a microphone if there isn’t background noise from other sources (treadmills and snowblowers are common offenders). Finally, use an editing app like Apple iMovie or Adobe Premiere Pro CC (or even YouTube’s built-in editor) so that when uploading the finished product, all that work won’t go to waste because someone didn’t notice that they got caught in the shot!

Tags, hashtags, and title

When you create a video, there are two main places to add tags and hashtags: the Tags section and the Description section.

In the Tags section of your video editor, you can include as many relevant keywords as possible without creating too much clutter. It is okay if you repeat certain words or phrases here because this will help TikTok users find your videos more easily. However, don’t include all of your keywords in one long list—instead, break them up into smaller groups that are easier for viewers to read at a glance (for example, “funny” + “memes” + “cats” = better than “funny memes cats”).

In addition to adding tags directly on TikTok’s platform (via their website), it’s also possible for users who upload videos onto other sites such as YouTube or Vimeo (or even Facebook) by simply pasting an URL into another website’s search bar with tags included to connect those platforms together!

Likes and views

Likes and views are important for your video to be seen. It will help you get more followers, likes, comments, and shares. You can ask friends to like your videos so they will get a notification when you publish new content. If other people like the videos you have already posted, it will encourage them to watch more of your videos and share them with their friends, who might also enjoy watching them.

Comments and shares

It’s important to note that comments and shares are key for the TikTok algorithm, so it’s worth putting the work in to get more of them. To do this, you need to focus on engagement. That means that when someone leaves a comment on your video, you should respond and engage with them by saying something like “thanks!” or “I love what you said!” This will help build trust between you and your viewers.

When it comes to getting more views of your content, particularly if you’re just starting out as an artist on TikTok, don’t be afraid to ask for them! It may feel awkward at first, but if people see that they have impacted another person’s life, they’ll likely share their own content in return (which could help boost yours). If this makes sense for your brand or personality, request some shares from friends/family/fans!

Followers and following

You can follow other TikTok users, but they will not be able to follow you back. If a user follows you, they will see your posts in their feed and can like or comment on them—but they may not know that you followed them unless they check their profile.

For most people who are new to TikTok, the number of followers is more important than the number of followers right now. Therefore, it’s important to ensure that it doesn’t go unnoticed when someone follows your account!

How To Gain Followers

The easiest way to grow your follower base (and engagement that will improve your TikTok SEO) is by following other users with similar content. This strategy works because if someone has already been enjoying something similar to what you create, they’re much more likely to enjoy what else comes from this person too! If there’s no overlap between the two types of content, then feel free to try randomly finding some accounts with similar interests using hashtags like

Relevant accounts to follow

When deciding which accounts to follow, the second dimension is whether they have relevant content to your brand and audience. For example, if you’re targeting a younger audience, you might want to follow popular accounts with kids. If you’re targeting an older demographic, then maybe it’s time to give up on the TikTok scene altogether.

It’s also important to consider who your target audience is when deciding how many accounts from each category of relevance (e.g., popular videos or music) you should follow—and how many from each category of relevancy (e.g., similar audiences or niches). A good rule of thumb here would be: if there aren’t any users in this category who share similar interests with your business or clients, why bother following them?

Influencer marketing

Influencer marketing is a great way to reach your target audience and improve your TikTok SEO. It’s more effective than buying ads on social media because it allows you to interact with people who are already interested in what you have to say. Influencers also have the ability to reach a wider audience than you can on your own because they have their niche following and influence others through their actions and opinions.

You must choose influencers who align with the kind of content you’re sharing on TikTok. These people should be able to help bring your brand into the spotlight by using their existing audience, channels, and social media accounts. You can search for relevant influencers using hashtags like #tiktok or #influencermarketing, or by connecting with them directly on other platforms such as Instagram or YouTube (if they are posting there).

Once you find potential candidates, consider how much time an influencer could spend working with you: A blogger may charge money per post written about your business, but perhaps an actor might only want free items from your store. Either way, ensure both sides are clear about what will be expected before agreeing on terms!


We’ve covered the basics of TikTok SEO, but there is much more to learn. We encourage you to continue exploring the platform and experimenting with new ways to reach your audience. There are so many different types of videos on TikTok that it can be overwhelming at first, but once you find what works best for you and your audience, success follows soon after!