Beyond the number of followers and the visits we receive on our Instagram profile, if your goal is to make it grow and evolve, you must bet on the ‘engagement’ you generate in your community. We are talking about all those interactions through ‘likes’, mentions, saved posts, ‘hashtags’ and endless options that this application offers …

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Every second more than 15 new users join the main platforms to view different types of content for social networks. The average number of users in social media increased by 3.1% in the first quarter of 2021, exceeding 4,330 million users and with a year-on-year growth of 13.1% (Kemp, 2021, p.56). What influences this success? …

The Types Of Content For Social Networks That Contribute The Most To Your Brand Read More »

As the role of social networks in society has become more important, especially in regard to their use as a market channel, the figure of the Community Manager has become increasingly essential for any brand or company. A large part of the brand-user connection and effective and close communication with the public depend on their …

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Social Media Marketing (SMM) is the process of generating traffic to your website, branding or reaching your customers by taking advantage of Digital Marketing and Social Network strategies. Social Media Marketing uses Marketing strategies, adapts them to the new social channels and new types of consumers found in these channels and behaves in a very …

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The benefits of TikTok for business are multiple – you just need to have a clear vision of what they are and how to make them work for your brand. As one of the newest social media platforms, TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach …

What Are The Benefits Of TikTok For Business: Is it Worth it? Read More »

We all know the saying, a picture’s worth a thousand words, but after reading this article you’ll be able to see that this saying falls short. Very short. And here’s why it’s wrong: content is the king of the Internet but visual content is the king of social networks, just test it out for yourself. To give just one …

10 Types Of Visual Content You Must Include In Your Social Media Strategies Read More »

Over the past eleven years at Convince & Convert, we’ve continued to refine our social media strategy. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process …

How To Create A Winning Social Media Strategy In 7 Simple Steps Read More »