Facebook marketing can effectively reach customers and generate sales. It’s typically more affordable than many other kinds of advertising. If you have a small budget but want to use Facebook to grow your business, this guide will show you how to leverage the platform without breaking the bank. Identify your target audience Before you dive …

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TikTok is a social media app that allows users to create and share short videos. The app, which Musical.ly developed initially, has since been purchased by ByteDance and re-branded as TikTok. It has over 1 billion monthly users, making it one of the most popular platforms on the internet. TikTok is known for its funny …

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The marketing world is full of buzzwords and phrases that, for many people, are much more abstract than they should be. One such phrase is Marketing AI or AI-powered marketing. What does it mean to integrate Marketing AI into your business? In this article, we’ll explore what Marketing AI is and how you can use …

Guide to Marketing AI Integration Read More »

Social media marketing is a must for any brand or business. It’s the best way to reach your audience and make them aware of your products, services, and more. But as a business owner, you have limited time and resources, so you need to choose the right social media marketing tools to help you get …

10 Best Free Social Media Marketing Tools Read More »

Twitter has been a staple in social media for nearly 20 years, and it’s still a great way to connect with your audience. However, many people overlook all of Twitter’s features, including analytics. In this article, we’ll go through some ways you can use Twitter Analytics to understand your audience better and improve your engagement …

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Social media is everywhere, but it can be easy to get overwhelmed by all the different channels. From Twitter and Facebook to Instagram and LinkedIn, the options are endless. This can be especially hard for small businesses that don’t have dedicated social media managers on staff. Even if you have someone managing all your accounts, …

The Ultimate Social Media Management Checklist Read More »

Beyond the number of followers and the visits we receive on our Instagram profile, if your goal is to make it grow and evolve, you must bet on the ‘engagement’ you generate in your community. We are talking about all those interactions through ‘likes’, mentions, saved posts, ‘hashtags’ and endless options that this application offers …

Increase Interactions On Instagram And Improve Your Account With These Tricks Read More »

Every second more than 15 new users join the main platforms to view different types of content for social networks. The average number of users in social media increased by 3.1% in the first quarter of 2021, exceeding 4,330 million users and with a year-on-year growth of 13.1% (Kemp, 2021, p.56). What influences this success? …

The Types Of Content For Social Networks That Contribute The Most To Your Brand Read More »

As the role of social networks in society has become more important, especially in regard to their use as a market channel, the figure of the Community Manager has become increasingly essential for any brand or company. A large part of the brand-user connection and effective and close communication with the public depend on their …

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Social Media Marketing (SMM) is the process of generating traffic to your website, branding or reaching your customers by taking advantage of Digital Marketing and Social Network strategies. Social Media Marketing uses Marketing strategies, adapts them to the new social channels and new types of consumers found in these channels and behaves in a very …

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The benefits of TikTok for business are multiple – you just need to have a clear vision of what they are and how to make them work for your brand. As one of the newest social media platforms, TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach …

What Are The Benefits Of TikTok For Business: Is it Worth it? Read More »

We all know the saying, a picture’s worth a thousand words, but after reading this article you’ll be able to see that this saying falls short. Very short. And here’s why it’s wrong: content is the king of the Internet but visual content is the king of social networks, just test it out for yourself. To give just one …

10 Types Of Visual Content You Must Include In Your Social Media Strategies Read More »

Over the past eleven years at Convince & Convert, we’ve continued to refine our social media strategy. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process …

How To Create A Winning Social Media Strategy In 7 Simple Steps Read More »