Social media marketing tools

10 Best Free Social Media Marketing Tools

Social media marketing is a must for any brand or business. It’s the best way to reach your audience and make them aware of your products, services, and more. But as a business owner, you have limited time and resources, so you need to choose the right social media marketing tools to help you get the job done efficiently and effectively. In this article, we’ll share our list of the top 10 best free social media marketing tools to boost your content strategy and engagement efforts in no time!


Canva is a free graphic design tool for social media images, presentations, flyers, and more. It has over 1 million users and offers over 200 free professionally designed templates.

Canva has a clean interface that’s easy to use. You drag and drop elements onto your canvas; once your image is complete, you can save it as JPEG or PNG file to upload directly to social media sites like Facebook and Twitter (you’ll need an account for both).

It also lets you create templates by choosing from the thousands of images in Canva’s library or uploading your photos.


Hootsuite is a social media management tool that helps you schedule posts, track conversations, and analyze data. It’s one of the world’s most widely used social media management tools.

Hootsuite allows you to manage multiple profiles from one platform and monitor your brand’s performance on social media sites like Facebook, Twitter, and Instagram. You can also use analytics features to measure your results for each post.

Instagram Insights

Instagram Insights is a free tool that helps you to analyze your Instagram account. It provides data about your posts, followers, engagement, and more.

It’s an excellent way to see what is working and what isn’t in the content. By looking at their analytics, you can also compare yourself to other accounts in the same industry or niche as yours.

Sprout Social

Sprout Social is a social media management platform that helps brands and agencies streamline their marketing efforts. The tool offers a free trial of its software, which allows you to test it out to see if it’s right for your business.

Sprout Social offers free and paid versions of its software; however, it includes all the features necessary for most businesses to execute successful social media campaigns (including scheduling posts, finding influencers, and analyzing data).


Likealyzer is a free tool that helps you discover what posts, hashtags, and times of day your audience will most likely engage with. It also shows you the average engagement rate for your Instagram account.

You can use Likealyzer to research the Instagram pages of brands in your industry or competitors and see which types of content they post that get the most likes and comments. This will give you some insight into what’s working well for them on social media—and help you come up with ideas for new content ideas yourself!


TweetDeck is a social media management tool that allows you to manage multiple Twitter accounts in one place. It allows you to view your tweets, followers, lists, mentions, and direct messages in one place. You can also schedule tweets and monitor your brand mentions on them.

It’s available on the web and as an app for smartphones like iPhones or Android phones.


Later is a free social media marketing tool that lets you schedule posts to your Facebook, Twitter, LinkedIn, Pinterest, and Google+ accounts. The app is incredibly easy to use and allows you to schedule posts in advance to ensure they are posted at the right time.

You can also use Later to post across all your social media accounts. This means that if you want to share an article on Facebook and Twitter simultaneously but with different hashtags (for example), it’s possible with this tool.

Later has many other benefits:

  • It allows users to track their analytics easily by providing access through an online dashboard.
  • It has a simple interface.
  • It offers powerful scheduling options for those who want more control over when posts go out.
  • There are no limits on how many social networks or times per day users can post using this tool.

Interaction Rate Checker

The social media interaction rate checker tool is a great way to measure the engagement of your content. The tool will show you the number of interactions per post and which posts have the highest interaction rate. This can help you decide what type of content is most effective on a particular social media platform and how often you should post to each platform.


If you’re looking to understand your audience better, Tweriod is a great tool. It’s easy to use and will help you determine what time of day your followers are most engaged with your tweets.

This tool can also schedule tweets in advance—so you don’t have to keep checking back every hour or so.

Missed Schedule Posts Finder

The social media marketing tool helps you find scheduled but not published posts. It allows you to schedule posts in advance, so when it comes time to publish, you don’t have to worry about missing any deadlines.

To use the tool, go to the search bar and type in your brand name. Select the relevant social media channel and then hit “enter” or click search. The results will show all your scheduled posts that have yet to be published on that particular platform.


We’ve listed our top 10 free social media marketing tools. If you didn’t find what you were looking for, don’t worry—there are many other options! You can also check out our paid tools if you want more features or want to go with one platform.