If you’re looking to improve your conversion rates, landing pages are a great way to do it. Landing pages help you direct users to specific content or services rather than having them bounce around your website. This allows you to target advertising better and increase conversions on your site. In this post, we’ll take a …

5 Top WordPress Landing Page Plugins Read More »

You’ve heard of UX, but how can you apply it to SEO? It’s not as hard as you might think. In fact, the fundamentals of UX in SEO can make it more effective and efficient. By following these six principles, you’ll be on your way to improving your search engine optimization: 1. Put It Where …

6 UX in SEO Principles Read More »

If you’re new to SEO, you may be wondering what exactly the “core web vitals” are. It’s an industry term for website performance indicators, and these elements can have a big impact on your SEO success. In this post, I’ll explain what they are and why they matter so much to SEOs. What are the …

Why Should Core Web Vitals be Your SEO Priority? Read More »

We have just a few months until the end of the year. And we’re seeing some SERP changes that will impact the rest of 2022 and beyond. Here are some of the biggest shifts that have happened so far, plus an outlook on what we can expect from Google in 2023. Featured snippet SERP layouts …

Notable SERP Changes for 2023 Read More »

Voice search is a new addition to digital marketing. It’s not just about optimizing for keywords anymore. People search with their voices differently than how they type, and if you don’t optimize your content for it, you’ll miss out on a huge opportunity to earn more customers. Voice search is more personal than text With …

Why You Should Optimize Content for Voice Search Read More »

TikTok is a social media app that allows users to create and share short videos. The app, which Musical.ly developed initially, has since been purchased by ByteDance and re-branded as TikTok. It has over 1 billion monthly users, making it one of the most popular platforms on the internet. TikTok is known for its funny …

TikTok SEO Basics Read More »

While enterprise SEO tools have become more sophisticated, the market is still full of options. Here’s a list of what we think are the best enterprise SEO tools on the market and how they can help you run an effective SEO campaign. Xovi Suite Xovi Suite (pronounced “zoo-vee”) is a powerful SEO tool for SEO …

The Best Enterprise SEO Tools For 2023 Read More »

SEO is a complicated and ever-evolving landscape. But if there’s one certain thing, it’s that SEO relies on self-promotion. Some might call this shameless self-promotion or even spamming, but I think it’s more like a snowball rolling downhill: the more momentum it gains, the bigger and more powerful it gets. It’s like a snowball rolling …

Why Self-Promotion Is the Most Important SEO Tool? Read More »

Writing and publishing blog posts is a great way to share your knowledge with the world, but it’s not necessarily the best way to get backlinks. If you want to gain more backlinks in less time, you need to think outside of the box — or in this case, outside of just writing another blog …

11 Strategies to Get Backlinks Read More »

Accelerated Mobile Pages (AMP) is a Google-backed project that aims to provide mobile-optimized content that can load instantly everywhere. People visit the internet on their phones more often than on their laptops. So Google has prioritized making the mobile experience as fast and easy as possible—and AMP is one way of doing so. Google claims …

What are Accelerated Mobile Pages (AMP)? Read More »

Core Web Vitals are a set of performance indicators that measure the health of your website. They can tell you if your site is loading quickly and responsively. This means you’ll see an improvement in user experience and reduced bounce rates. You can use these metrics to ensure your site loads quickly on different devices, …

The Basics of Core Web Vitals Read More »

Long-tail keywords are a vital part of your SEO strategy. They will help you attract traffic from search engines, increasing conversions and sales. But what exactly is a long-tail keyword? And how can you use them in your marketing strategy? This article will explain everything you need to know about long-tail keywords and how they …

What are Long-Tail Keywords? Read More »

In the world of SEO there are two concepts regarding the strategies to follow. The white hat SEO as a representative of “the right thing”. And the black hat SEO that would be the “bad” (in the sense of dangerous). They are basically SEO philosophies. Although in theory they are opposites, it does not mean …

What Is White Hat SEO And Its Best Techniques Read More »

It is time to discard old myths and obsolete customs that we are dragging along. If you want to position your page in the first results of Google (because if we talk about SEO, we mainly talk about Google) you have to take into account a lot of options, variables and strategies. The truth is …

15 SEO Myths That Endure In 2022 Read More »

SEO trends in 2022 according to the WAM agency If there is one area of the web that is constantly changing, it is SEO. SEO professionals must be constantly on the lookout for web developments, and for Google developments. As part of our survey on SEO in France conducted with the WAM agency, we wanted …

SEO Trends In 2022: Google, From Search Engine To Conversation Engine Read More »

Definition of SEO and search engine optimization techniques SEO means Search Engine Optimization, and it is made up of a series of techniques and tools that facilitate a better positioning of a web page in search engines such as Google, Yahoo or Bing. Why it is interesting for a company to have a good search …

What is SEO? Read More »

Improving the SEO positioning of your website is very simple, if you do it properly. Today we will teach you 10 very simple and easy to carry out SEO techniques, even if you do not control WordPress too much. Sometimes we sin by using keywords excessively, since we think that this way our positioning will …

10 SEO Techniques To Improve Web Positioning Read More »

Whether you’re a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link roundup. And, if you choose to host your own, you’ll get a piece of curated content to post on your blog. In this guide, I’ll …

Your Complete Guide To Creating A Link Roundup Read More »

The process of finding, selecting and hiring an SEO consultant–one whom you can work with for the long haul–is not always the easiest task for a marketing executive or business owner. Unless you’re able to get a few quality referrals from your network, your search starts from scratch. Since I’ve been in the SEO industry …

How To Find, Select & Hire A Seo Consultant Read More »

So you’ve ranked a few websites, worked out a process, and think you’re ready for the big time. The question is: how do you get SEO clients? Whether you’re looking for your first client, or you’re a thriving agency, there are many other ways to land new business. I’ve procured a list of 11 experts …

How To Get More SEO Clients? 11 Experts Chime In Read More »

If 2020 has taught us anything it’s that change can happen very quickly. SEO has changed a lot over the years, and the same tactics that got your website to the top spot in search engine results pages (serps) in 2010, 2015 and even 2020 might not be quite enough to keep you there in …

Is Your SEO Strategy Fit For 2021 And Beyond? Read More »

First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules designed by the search giant to ensure a delightful user experience (UX) in Search. If you’re engaged in search …

Complete List Of Google Penalties And How To Recover Read More »

To beat the competition, publishers and webmasters often engage in several SEO practices that may violate Google’s quality standards or trigger algorithms such as Penguin. This ultimately results in penalties, which could range from a website demotion to a complete ban. Shall you forget about sound SEO optimization and traffic boosting techniques, then? Of course …

How Can Publishers And Webmasters Avoid Google Penalties? Read More »

In this analytical age, brands are competing on the minutest details. Targeting the right keywords, creating campaigns targeting the right demographic, coming up with effective CTAs, and all those technicalities. However, amidst all that, there is still an element that cannot be measured using an existing tool. That’s where testimonial link building comes into the …

Testimonial Link Building: Using Real Experiences For Success Read More »

Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them. Keywords are essentially the bridge between a website and a …

Keyword Research 101: Everything You Need To Know Read More »

If there’s anything I particularly hate when it comes to SEO, it’s the meta keywords tag. I so wish it had never been invented. It’s practically useless, yet people still obsess over it. In this article, I’ll explain more about why you shouldn’t worry about it except perhaps for misspellings, as well as which search …

Meta Tag 101: How To “Legally” Hide Words On Your Pages Read More »

With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. You’ll notice that …

What Are The Most Expensive Keywords In Google Ads? Read More »

What is Google’s Keyword Planner? And what is it used for? The Keyword Planner tool is designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing. If you have just begun your search engine marketing journey, a great place to start is with keyword …

What Is Google Keyword Planner Used For? Read More »

Do you know what your competitors are doing? Are you propping your business up by being one up against your competitors? In what is one of the greatest ever books written, Sun Tzu, the author of ‘The Art of War,’ says “Know your enemy and know yourself and you can fight a hundred battles without …

Top 10 Tools To Find Competitor Keywords Read More »

Location, location, location. The long-standing real estate mantra is just as applicable for any company undertaking search and content marketing. Though Google delivers millions or billions of search results for most queries, approximately 75% of clicks go to the top three results. And if your brand doesn’t reach the first page, it might as well not …

Link Building Secret Sauce: Original Research Read More »

Many content creators have resorted to keyword stuffing at one time or another, so you’re not alone. It’s also a big SEO no-no often found on “things not to do” lists. But it’s hardly a new concept. It’s been around pretty much since the early days of publicly accessible Internet in the mid-1990s. Yet, keyword stuffing is …

Keyword Stuffing: What Is It And How Do You Avoid It? Read More »

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case. But what if it was? What if you could analyse any blog and see which of …

13 Advanced Link Building Strategies You (Probably) Haven’t Used Read More »

Definition: Paid link building is when a website pays a third party domain for a followed backlink that points back to their domain. While link building is a core tenet of SEO, paying for links is strictly forbidden by search engines and can result in harsh penalties. How paid link building became a practice Links have …

What Is Paid Link Building And Why Your Business Should Steer Clear Read More »

In my last post, we discussed white hat SEO and why it’s the best way to approach driving traffic to a site and obtaining a good ranking in the SERPs. We touched briefly on black hat and why it’s a dangerous practice which is likely to get a site plummeting down the ranks, but what about grey hat SEO? …

Grey Hat SEO Techniques: Should You Use Them? Read More »

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though many of these tactics can work, and the idea of which is “best” is largely subjective, there’s one distinction you need to be aware of: White hat vs. black hat …

White vs Black Hat SEO: What Is The Difference Read More »

Backlinks are one of the essential factors considered for Google rankings, and no marketer can afford to ignore them. You need to have a strong strategy to build high-quality links to rank high, for competitive keywords and search terms. But remember, not all links are the same. The identification of right and wrong is important …

How To Identify Аnd Avoid Toxic Backlinks? Read More »

Ever read a blog about link building strategies, tried the strategies, only to get: No responses, or Responses asking you to pay for links? It gets so bad that most people doing SEO have declared link building as an impossible feat. Why is link building the most pain-inducing part of SEO? Mainly, because it’s hard to …

9 Link Building Strategies That Actually Work In 2021 Read More »

Search engine optimization involves a wide range of strategies that fall into two main categories. Off-page SEO (or things that happen off your site that often can’t be controlled) and on-page SEO. More often than not, when someone talks about improving their SEO they mean on-page SEO. Let’s talk more about the meaning of on-page …

Why On-Page SEO Is Important Read More »

Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? We’re going to discuss the benefits of search engine marketing, particularly regarding SEO (search engine optimization) and PPC (pay-per-click). Search engine marketing (or SEM) is a now popular concept …

The Benefits Of Search Engine Marketing – Why SEM Is Important Read More »

We recently shared some actionable tips to creating written content your potential customers will love to read. But how do you convert your blog traffic into actual sales? Obviously, growing an audience isn’t enough. Content marketing is about delivering value while paving the way for the sale. It’s very rare that a first-time visitor of your blog …

9 Strategies To Convert Your Blog Traffic Into Leads Read More »

Many people know how to write blogs, but not many know how to write SEO-friendly blogs. If you’re struggling to gain visibility on search, you’ve come to the right place. I’ve rounded up all of my writing tips and included a 10-step process you can follow to create a solid piece of SEO content for your blog. B2B …

How To Write A SEO Friendly Blog: A Step-By-Step Process Read More »

I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two types of writing can bring very different results for businesses. Both are forms of writing, different results though Both SEO content writing and copywriting are just words on a web page, but they each …

SEO Content Writing vs Copywriting: Are They Different? Read More »

SEO is one of those industries that can be tough to understand. Since it is a B2B business, meaning we only do business with other businesses, average folks often don’t think about how companies conduct their internet marketing efforts. Even business owners are often fantastic at the work they do, but may have little or no …

What Does An SEO Company Actually Do? Read More »

If you want your online business to achieve real success, you definitely need to monitor your competitors’ activities on a regular basis. But how to identify who is your strongest competitor in the battle for first place in the search results? What strategies do you need to take to get ahead of your competitors? You …

SEO Competitor Analysis & Research. A Complete Guide Read More »

Several months ago, I attended a conference that featured a session with highlights from the latest version of the e-expectations report. The E-expectations report is, of course, a fantastic study done each year by Ruffalo Noel Lovitz that documents how digital engagement shapes the way prospective college students choose a college. Well, at some point in the …

The Ultimate Guide To Keyword Research Read More »

Did you know that local citation building is among the top five ranking factors in generating local search results on Google according to Moz? Taking an active approach to managing your local citations can give your business an extra edge when it comes to improving your business’ visibility in both local search results and across …

The Ultimate Guide To Local SEO Citations Read More »

Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? If so, you’re not alone. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its …

10 Effective SEO Techniques To Drive Organic Traffic In 2021 Read More »

By now you’re likely quite familiar with the basic techniques involved in guest posting, at least if you’ve read this blog for any length of time. I’ve even brought up some related techniques, like press release marketing. Now it’s time to bring up another: blogger outreach. Blogger Outreach: What’s the Difference? What is blogger outreach, and how …

Guest Posting vs Blogger Outreach: Is There A Difference? Read More »

Every website needs to rank high on search engines to get traffic (that you don’t need to pay for). Although on-page SEO and content is important, links still play a significant role in SEO. There are many ways to build links, but many of them can be big time investments. Contextual links, however, are the most effective …

Contextual Links: Rank Higher And Get More Traffic Read More »

SEO is absolutely essential for anyone who has a blog. SEO, also known as search engine optimization, is what will make your blog all the more searchable and locatable on search engines – meaning that you will get more visitors, which means more business. Search engine optimization doesn’t have to be a guessing game; fortunately, there are a number …

4 Top SEO Services For Bloggers Read More »

Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs).  Like any good content …

21 SEO Tips, Tactics, And Trends For Website Content In 2021 Read More »

If you’re a business owner or anyone who’s seeking to generate profit via an online presence, search engine optimization is something that you must consider carefully. The fact that you may not know exactly how to prepare and launch any type of SEO campaign should not stand in your way. It’s possible to find the …

SEO Consulting: The Key Elements That Everyone Should Know Read More »