PPC marketing automation is a powerful tool for managing your advertising campaigns. PPC automation can create ads, manage budgets, and track performance. The best part about PPC marketing automation is that it saves you from repeatedly doing the same tasks manually.
What is PPC automation?
PPC automation is the process of automating repetitive tasks in PPC. If you’re a regular reader of this blog, you know that we love to help our clients save time and money by optimizing their campaigns. And one of the best ways we can do that is by automating repetitive tasks!
Many tasks can be automated, including campaign optimization and keyword research (check out our new tool KimonoTailor). You may even have tools already set up at home or in your office to help with these things. But beyond those tools, some great tools on the market make it easy to automate PPC tasks like closing low-converting keywords or creating negative keywords for your campaigns quickly and easily.
1. Kenshoo
Kenshoo is a PPC automation tool that helps you manage your online sales and marketing campaigns. With Kenshoo, you can create and optimize Google AdWords campaigns in minutes. You can also create Facebook Ads on the go with no coding experience required!
Kenshoo has two versions: the free version, which comes with basic features, and the paid version, which allows you to add more automated tasks to your campaigns (such as website conversion tracking). The paid version includes other features, such as multilingual support and advanced reporting capabilities.
Some big companies like Amazon, HP, and eBay use Kenshoo to manage their PPC campaigns, while small businesses use it too because of its ease-of-use feature.
2. Google Ads
To manage your PPC campaigns, you’ll need to use Google Ads. Google Ads has a great interface for managing ads and can be used to automate the entire process of managing multiple accounts from one dashboard.
The first step is setting up an AdWords account for each of your business’s websites. Then you’ll need to create campaigns by selecting the ad groups that will make up each campaign.
Once you have these in place, it’s time to start setting up automation rules so they can start working their magic while you’re asleep or on vacation!
3. Marin Software
Marin Software is a PPC automation tool that also offers marketing automation capabilities. The powerful software allows you to automate your marketing efforts and set up rules for when you want them to be triggered.
Marin Software has a specific feature called “Predictive Automation,” which uses machine learning technology to predict the best time for your ads to run, which allows you to spend less money on targeted clicks without reducing the number of conversions.
Marin Software is an easy-to-use tool with plenty of features like audience management, ad scheduling, and campaign optimization tools.
4. Adext AI
Adext AI is a PPC automation tool that helps you manage your campaigns more efficiently. It can help you optimize your campaigns and make informed decisions based on data. It can also help run them more efficiently, saving time and money.
Conclusion
We’ve covered four of the most popular PPC automation tools available today, but many more are out there. The key is finding the best solution for your business and needs—whether that’s automating your ads or keeping track of keyword bids, we hope this article has helped you narrow down your options.
