When you start a business you will find something annoying, but inevitable – and healthy – in a market economy: competition. Except in monopoly situations, undertaking also means competing. And one does not compete alone. What is competition? It’s defined as a “situation of companies that compete in a market offering or demanding the same …

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Learn about the main trends in the digital market for 2022 The end of 2020 has been marked by tension and a lot of uncertainty. With the pandemic underway and the world getting used to the “new normal”, the expectation was that 2021 would be a year of socio-economic recovery, largely supported by digital technology. …

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Global Research Report Digital Transformation Market Income 2021 offers an in-depth assessment of revenue growth, market definition, segmentation, industry potential, influential trends to understand future prospects and current market prospects. This study provides information on sales and revenues during the historical and projected period (2021 to 2027). Understanding the segments helps to identify the importance …

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How many times have you found yourself trying to understand your clients and get into their heads? If you’re an entrepreneur, it probably happens every single day. Being a successful entrepreneur means being a great salesperson. Being a great salesperson means being able to truly understand your clients and prospects. The Issue The problem is …

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The retail industry has seen promising growth as the UK approaches an end to social distancing, but there are signs of new challenges ahead. Although Brits have more money to spend after lockdown, during which household savings and pent-up demand accumulated, retailers must now contend with bars, restaurants, theatres, beauty salons, travel agents, and other newly-opened businesses for their …

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Be in the Know About the Competitive Field What you know about your competition can greatly improve your ability to compete. Here’s a personal story to illustrate the value of competitive intelligence. Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s …

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One of the most frustrating business situations is when you’re getting left in the dust by your competition — and you can’t figure out why. Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. To solve this mystery, you …

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An in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitor’s strengths and weaknesses in your marketplace and implement effective strategies to improve your competitive advantage. This Business Builder will take you through a step-by-step process of …

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Do you know what your competitors are doing? Are you propping your business up by being one up against your competitors? In what is one of the greatest ever books written, Sun Tzu, the author of ‘The Art of War,’ says “Know your enemy and know yourself and you can fight a hundred battles without …

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In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on. Now, we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch. As Sean Ellis said, scaling growth …

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When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2021, …

12 Effective Digital Marketing Tactics And Strategies In 2021 And Beyond Read More »

We recently shared some actionable tips to creating written content your potential customers will love to read. But how do you convert your blog traffic into actual sales? Obviously, growing an audience isn’t enough. Content marketing is about delivering value while paving the way for the sale. It’s very rare that a first-time visitor of your blog …

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Several months ago, I attended a conference that featured a session with highlights from the latest version of the e-expectations report. The E-expectations report is, of course, a fantastic study done each year by Ruffalo Noel Lovitz that documents how digital engagement shapes the way prospective college students choose a college. Well, at some point in the …

The Ultimate Guide To Keyword Research Read More »