person working on laptop

Landing Page Optimization: Applying The 3-step CRO Plan To Landing Pages

The best way to approach conversion rate optimization (CRO) is with a user-centric CRO method that takes a big-picture look at your website pages and their users before drilling down into concrete actions that increase each page’s effectiveness. In this chapter, we’ll showcase how one conversion expert used Hotjar in combination with analytics to optimize a …

Landing Page Optimization: Applying The 3-step CRO Plan To Landing Pages Read More »

hand with pen drawing schemes on paper

The Ultimate Guide To Improving Website UX and Conversion

So you’ve been dominating the marketing game—creating industry-leading content, optimizing your website’s technical SEO, and driving tons of traffic to your site. Good for you! But there’s one problem: The form submissions just aren’t rolling in and all your new traffic isn’t translating to tangible business results. What gives!? Well, it seems as if your …

The Ultimate Guide To Improving Website UX and Conversion Read More »