The eCommerce landscape rapidly evolves with new technologies, tools, and platforms. But despite these advancements, there is one factor that still remains key for any website to succeed in the market – personalization. On-page personalization has become a critical aspect of digital marketing strategy today. It can help you increase your conversion rate and drive …
The Importance of On-Page personalization in eCommerce Read More »
Core Web Vitals are a set of performance indicators that measure the health of your website. They can tell you if your site is loading quickly and responsively. This means you’ll see an improvement in user experience and reduced bounce rates. You can use these metrics to ensure your site loads quickly on different devices, …
Long-tail keywords are a vital part of your SEO strategy. They will help you attract traffic from search engines, increasing conversions and sales. But what exactly is a long-tail keyword? And how can you use them in your marketing strategy? This article will explain everything you need to know about long-tail keywords and how they …
When talking about virtual reality, most people associate it with science-fiction films or the gaming industry. But, VR has gone further than just fun or some digital fairy tale. Many businesses have already implemented VR solutions in their work, creating space for risk-free innovations that bring cost-effectiveness and astonishing results. In fact, it is becoming …
The Internet is constantly growing and evolving. 30 years ago, when the Internet was still young, it was viewed as a fad, a new toy for the young ‘uns to play with. Nowadays, however, it’s a necessary accomplice to every business venture under the sun. But what happens when we go even further beyond? The …
Metaverse Marketing and the Future of the Internet Read More »
In the last two years, electronic commerce has gone from being one more option to a central pillar in the consumption patterns of societies around the world. As consumers, we felt the need to make a purchase online. Regardless of whether we liked, were used to, or had confidence in internet sales models. Acquiring everything …
The Pandemic Sparked A New E-commerce – The Social Commerce Read More »
When you start a business you will find something annoying, but inevitable – and healthy – in a market economy: competition. Except in monopoly situations, undertaking also means competing. And one does not compete alone. What is competition? It’s defined as a “situation of companies that compete in a market offering or demanding the same …
Learn about the main trends in the digital market for 2022 The end of 2020 has been marked by tension and a lot of uncertainty. With the pandemic underway and the world getting used to the “new normal”, the expectation was that 2021 would be a year of socio-economic recovery, largely supported by digital technology. …
Suppose you plan to take a diploma in digital advertising because you are looking to boost your advertising strategies. In that case, you will want to know certain tools that can facilitate the process. With the digital advertising tools we will show you below, you can execute the right strategy correctly. Read on to find …
5 Essential Digital Advertising Tools To Help You Grow Read More »
Digital advertising is gaining more and more ground in companies. There are sectors that are no longer conceived almost outside the online environment, such as travel and hotel reservations or the consumption of movies and series on demand. There is no doubt that the different formats of digital advertising are increasingly the protagonists of marketing …
