eCommerce Retargeting

How To Use eCommerce Retargeting To Win Back Business

Retargeting is one of the most effective ways to reach online shoppers interested in your products or services. It’s a great way to remind people who visited your site but didn’t make a purchase that they need what you’re selling. eCommerce retargeting can increase conversions and win back customers who didn’t complete their transactions on your site. Here’s how to get started:

What is retargeting?

Retargeting is remarketing. AdRoll coined the term “retargeting” in 2005, but the practice has been around for much longer.

Retargeting is the practice of showing ads to people who have visited your website or used your mobile app. It’s a way to bring people back to your site and convert them into customers, even after they’ve left it.

Benefits of eCommerce retargeting

Retargeting is one of the most effective ways to drive sales, and it’s a powerful tool for business owners.

Here are some of the benefits of retargeting:

  • Retargeting helps you win back customers who have already visited your website.
  • Retargeting can help you convert customers who have visited your website but haven’t yet made a purchase.
  • Retargeting increases sales by reminding people about products they considered buying from you or by showing them new products they may not have known about before (and enticing them with special offers).

One study found that retargeted ads drove up average order value by 12%!

How to use eCommerce retargeting 

To begin, you’ll want to create a retargeting campaign. While this may seem intimidating initially, it’s quite simple and can be done in just a few clicks.

Once you’ve created your campaign, you should set up an objective for the campaign. For example: “Drive sales” or “Increase brand awareness.” Once you have determined your goal, it’s time to determine how long that goal should last. You could choose from any options, including one day or 30 days. Still, six months is optimal for most businesses because it gives them time to convert into customers without being too limited by their budget constraints (if any). After setting up these two things—a goal and duration—you are now ready!

Retargeting isn’t a magic bullet, but it’s a powerful tool. You can get more sales, more leads, and more conversions by using retargeting.

By properly setting up retargeting, you’ll be able to reach potential customers who’ve already shown interest in your brand. You’ll also get more sales from the people who are already familiar with your company and products.

eCommerce retargeting businesses can better connect with potential customers and create more conversions

Retargeting is a powerful tool for e-commerce businesses. It can win back lost customers, generate more conversions and build brand awareness.

Retargeting is not a magic bullet, but it can help you with those three things.

Retargeting shows ads to people who have previously visited your website or store. This can be done through various channels, including social media, search engines, and email. If someone has shown interest in your brand, they’re more likely to convert.


Retargeting can be a powerful tool if you’re looking to grow your eCommerce business and increase sales. It’s not magic, but it can help you reconnect with potential customers who have already visited your site or store. If done correctly, this type of marketing will bring more sales from existing customers and drive new traffic to your website through ads that appear on other sites throughout the internet.