How to get backlinks

11 Strategies to Get Backlinks

Writing and publishing blog posts is a great way to share your knowledge with the world, but it’s not necessarily the best way to get backlinks. If you want to gain more backlinks in less time, you need to think outside of the box — or in this case, outside of just writing another blog post. Here are 11 strategies to help you get more people linking their websites back to yours.

Start Guest Blogging

Guest blogging is one of the most effective ways to get backlinks. It’s also one of the easiest, as you don’t need to spend hours trying to convince someone to publish your content for no real benefit.

What is guest blogging? Guest blogging is when a website publishes a post written by someone else on its site. The blog owner usually has invited the author and paid for it (or given free access/reciprocity). Be sure to check out the website you plan to guest post for. This is the first step in avoiding toxic backlinks.

Why does it? By writing for other people’s sites, you can increase your authority in your chosen field by building credibility through association with them. This will improve rankings in search engines, increase traffic from mainstream outlets that link out to those sites, and help attract new readers who trust their sources more than they would if there was no indication that they’d done their homework before publishing such information.

Get an Influencer to Promote You

A huge part of getting backlinks is building relationships. Influencers can help you with that. It’s important to note that an influencer is not just someone who has a lot of followers on social media—it’s someone who influences the people who do follow them.

An influencer needs to be engaged with their community and have a reputation as being trustworthy. They also need to know what they’re talking about, so they’ll be able to point their followers in the right direction when it comes time for them to make decisions or purchase products themselves.

If you’re looking for opportunities from these types of individuals, start by researching all the relevant keywords related to your business or service—you’ll find plenty of useful information about companies who are already doing well within those topics (and therefore have experts at hand). Then search for these people on Twitter and LinkedIn and see if any stand out as being top-notch in terms of engagement levels or recommendations from other users! Once you’ve found them, reach out via email or DM with an offer that would benefit both parties — this could be anything from free access codes in exchange for feedback/promotion/etcetera.

Invest in a Press Release Service

A press release service will allow you to get a backlink without doing any legwork. All you need to do is write a good press release, and they will distribute it on your behalf. This is great if you have no time or resources to invest in writing, editing, and distributing your press releases.

The best part about using a press release service is that they can help with SEO as well as PR. Many companies use them just for their SEO benefit since they’re easy to get high-quality backlinks without having to work hard at it yourself.

Connect with Journalists

Reporters always need sources for their stories. If you can help them by giving them more material, you’ll likely get a mention in the article. Just make sure that whatever information you provide is accurate and not misleading. Don’t be overly promotional in your emails; journalists will spot it right away and may not respond to future pitches from you.

Reach out via email or social media (Twitter and LinkedIn work well), ensuring your message is professional, concise, and timely; don’t send an unsolicited email more than once every couple of weeks or so unless specifically asked for more information by the journalist. That said, don’t be afraid of being persistent!

Share Your Content on Social Media

Social media is a great way to get backlinks and drive traffic. You can use social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to promote your content.

Hashtags are an essential part of using social media for marketing purposes because they are used by people who want to find information about a certain topic or event. For example, if you write an article about how to make cakes at home, you might use the hashtag #cakerecipes so that other people who also want recipes can easily find them on their phones or computers.

The best thing about hashtags is that they’re always available no matter your time zone. So if someone in Australia wants cake recipes before going to sleep at night, she can immediately click on one of those tags instead of going through hundreds of pages looking for something related.

Repurpose Your Content Into a New Format

It might sound like a difficult thing to do, but the truth is that you can repurpose your content into a new format.

An excellent example is when you want to get backlinks from outside your niche or industry. You can write an original article about how great it is for businesses to increase their digital presence and then turn that article into an infographic (for example). Once you’ve created your infographic, share it on social media platforms with relevant hashtags. This allows people who don’t usually read articles about business growth or marketing strategy to see what valuable information they can learn from you without having to read through pages upon pages!

Harness the Power of Communities like Reddit and Yahoo Answers

Reddit and Yahoo Answers are both “community of communities” sites. That means they are comprised of smaller communities, or subreddits, where people can discuss various topics.

Both sites offer a huge amount of traffic and backlinks to content marketers looking to attract new readers and drive more website traffic.

If you have a good piece of content that fits with the forum rules on either site, you can get significant attention from those audiences by posting it there!

Find Competitor Backlinks and Replicate Them — With a Twist

One of the most common SEO strategies is finding backlinks linking to your competitors’ websites and replicating them. However, you don’t want just to copy someone else’s content. Instead, you need to take what they have done and add your twist.

If you are a travel blogger and one of your competitors has written an article about the Top 5 beach resorts in Mexico, write an article called “Top 5 Beach Resorts for Pet Owners in Mexico! — With a Twist!” You can use their ideas as inspiration but make sure that you change it up so that there is no overlap between the two articles (otherwise, Google will penalize both sites).

Write a Testimonial for a Vendor — And Ask Them to Link to It!

A testimonial is a statement of praise for a vendor or product. The customer may write it, or it may be written by someone else (like you). Either way, they’re very important to vendors because they are a great way to get backlinks in your niche.

When you write a testimonial, you want to tell people how much more awesome their product is compared with similar products. You should also mention how long ago you purchased their product, what problem it solved for you then, and if possible, how much better it has been since then!

When writing a testimonial for any vendor or service provider, it’s important that there is no bias involved: don’t write about them just because they are paying for the service! If anything else goes wrong later down the line with this company’s products/services after purchasing from them. Don’t mention those problems either! This could reflect badly on both parties involved, so make sure everything stays positive. 🙂

Become an Active Blog Commenter (Yes, Really)

Commenting on other people’s blogs can be a great way to get backlinks. However, if you’re going to do it, you need to make sure that your comments are helpful and well thought-out. Here are some tips:

  • Don’t spam your links – This isn’t an effective way of getting backlinks because spammy comments will be deleted by the blogger or forum moderator.
  • Don’t just leave random comments – If you don’t have anything useful or interesting to say in a comment, don’t leave one at all; either start a discussion or avoid posting altogether.
  • Be nice – People love interacting with others who are kind, so if someone asks for help or advice in their post, give them some! After all, this is what we call “forums,” not “rants.”

Create a Free Tool or Resource That People Will Link To

One of the best ways to get backlinks is to create a tool or resource that people will link to. Think about what you can do for your customers, and then go ahead and do it. If you have a problem that needs solving, others with the same problem will use and share your solution.

Ensure your tool is user-friendly so that even an idiot could understand how to use it (for example, if you’re making an email niche tool where the person enters their niche title into the form field below, make sure the tool doesn’t require them to provide any additional information like their website URL). You want people who aren’t webmasters or techies (or at least aren’t very good at web mastering), so they don’t get confused trying out your product/service!

Make sure there’s no barrier preventing someone from using what you’ve created—whether that means making it free or offering some incentive (like a discount on their next purchase). The point here is getting more traffic and showing off how generous and giving people think you are. After all—who doesn’t love getting something cool in return?


If you want to get found online, you must be willing to work and build those links. And it’s not as hard as you might think! With these 11 strategies, you can start building backlinks today—and getting more traffic from Google.