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How Does PPC Advertising Work?

What does PPC mean?

PPC, or Pay Per Click advertising, is a simple and effective way to advertise your business, product or services online for immediate results, often within hours. As an advertiser, you pay only if someone clicks on your ad, which makes it more profitable than other types of advertising such as newspaper ads. You can start with a small budget and control every aspect of your ad campaign. If you effectively create and manage a PPC campaign, you can control your online advertising with consistent results and revenue.


PPC allows businesses of all sizes to compete online for visitors and customers. By using strategic keywords and managing your budget, PPC can be a fast and effective way to generate immediate sales with a reduced advertising budget since you are only paying for clicks. Visitors who click on these ads are likely to be interested, so you won’t be paying for those who see your ad and don’t click.


PPC is a form of paid online advertising where the advertiser “pays per click” a fixed price for each keyword click. As an advertiser, you should set a minimum budget for the day or week and select the keywords for your PPC campaign. The price you pay per keyword is determined by the keyword’s popularity and price competitiveness.


Google Adwords is the most popular PPC advertising tool. You can also try and try Yahoo, MSN and other advertising tools. When starting your campaign, search for keywords and keyword phrases to find the most affordable PPC rates. Your goal is to test multiple keywords and get the highest clickthrough rate and sales based on your available budget.


As a PPC advertiser, you can control your advertising budget and get immediate visitors and revenue. Unlike other types of advertising or search engine optimization options, you can get PPC results in a matter of hours. It is relatively easy to start and maintain a PPC campaign. You can determine your cost to get a customer/sale, and if it is less than the income you make, you can effectively advertise and control your profits with PPC.


If you are inexperienced with PPC, you can spend money quickly and ineffectively. When starting out, be careful about your budget, keywords, and campaign options. While there may be immediate traffic results, this does not guarantee positive sales and income, which will depend on your marketing and website. Don’t overpay for competitive keywords, especially if you have a small budget. PPC price ranges will vary based on the competitiveness of your industry, product or service, and keywords. To effectively test a campaign and get the most bang for your buck, be conservative and select keywords at a lower price range.

Instructions for starting a campaign

After interacting with a couple of online marketers, we realized that they are not taking advantage of the tools available to help them improve keywords efficiently. Adding negative keywords made a difference almost immediately in one particular case.

First of all, PPC Advertising will only be as effective as your keywords. This means that you have to use the most important and specific keywords that can attract the customers you are looking for. Keep in mind that keywords attract visitors and translate into conversions. Once you’re done with some keyword testing and evaluation and have the ones you think are the most valuable, you can do a superior job with your PPC campaign.

A good method to test your keywords is to split test your website. You can test various keywords on different landing pages, titles, and text. Running an ongoing campaign for split test keywords can pay big bucks on your PPC campaign. If you haven’t recognized the best keywords yet, use this split test. Once you have the keywords and key phrases identified, you can use them in your advertising campaigns. A lot of PPC tools and resources are available on the internet and various blogs. These tools will help you rank keywords for “exact match”, “broad match”, and “phrase match”. This will save you time and make your words more effective.

And don’t ignore negative keywords because they don’t allow themselves to attract the attention of unwanted visitors and worthless clicks. Your PPC plan may not work as well as you hope because you are not using the best keywords to take advantage of the PPC tools that would help you. Lastly, don’t overlook the fundamental law of PPC – promote related products and services for improved conversion.