facebook marketing

Facebook Marketing Tips for Small Businesses on a Budget

Facebook marketing can effectively reach customers and generate sales. It’s typically more affordable than many other kinds of advertising. If you have a small budget but want to use Facebook to grow your business, this guide will show you how to leverage the platform without breaking the bank.

Identify your target audience

Before you dive into your Facebook marketing strategy, it’s important to identify your target audience. Doing so will help you craft a more effective campaign by knowing exactly who you are trying to reach.

Who is my ideal customer? 

Asking this question will help you focus on the type of customers who find your business useful. They are most likely to have an interest in what you have to offer.

How old are they? 

Knowing the age range of your ideal customers is essential. It will help narrow down which types of content will resonate with them best. For example, suppose they’re millennials. They grew up with social media from a young age. In that case, posting long-form content might not work well for them. But if they’re older than 35 and grew up without social media around them much at all, then it might be better for presentation style or length.

Where do they live? 

You can learn a lot about someone based on where they live: how much money they make; their interests; whether or not their children attend school nearby; etc., all influence decisions about where people want to live and thus where businesses try out different marketing strategies should focus their efforts on finding new leads/customers.

Pinpoint the best time to post on Facebook

One of the most important things you can do to improve your Facebook marketing is pinpointing the best time to post. If you’re posting at a time when users are likely to be engaged, then you’ll get more engagement from your posts. But if you’re posting at a time when they’re not engaged, then they’ll likely ignore your updates.

The best times of day are between 1 pm and 3 pm and between 8 pm and 11 pm (local time). The worst times are during lunchtime hours from 12-2 pm EST (11 am-1 pm PST) and after work hours from 5:30 -7:30 EST / 4:30-6:30 PST).

Create a content calendar that aligns with your business’s goals

Content marketing is a great way to promote your business, but it can be time-consuming and expensive if you don’t have the right tools. Content calendars help you stay on track and plan by ensuring that all of your content is created at the same time. They also allow you to prioritize the most important tasks, so they get done first, which means more time for other things like customer service or advertising campaigns!

Make sure your posts are mobile-friendly

Make sure your posts are mobile-friendly.

As you know, over 50% of all Facebook users access the site via a mobile device. If your posts aren’t easy to read on these devices, they won’t get as many views as possible. And that’s bad news for your business.

You can avoid this by ensuring your posts are optimized for mobile viewing. This includes using text templates or creating a new one, selecting images that are the right size and quality (more on this below), and posting in the right order so that each post makes sense when read on its own without having seen previous updates before it (more on this below).

Use Facebook Messenger to connect with customers

Facebook Messenger is the best way to connect with customers. It’s easy, it’s free, and it can be used for all kinds of communication. Here are some ideas for how you can use Facebook Messenger:

  • Send messages to customers (and potential customers) via the app or SMS text messaging service.
  • Use it as an automated customer service tool. It sends notifications when something important is happening at your business, like needing a new battery in your laptop or an emergency situation happening elsewhere in the world that could affect your business.
  • Send surveys via Facebook Messenger. This way, people don’t have to wait around while they fill out forms online. They’ll get immediate feedback from their peers instead! This also ensures they feel part of something bigger than themselves. It’s like network marketing without having paid anything upfront except maybe some time put into building relationships with friends who might not even know what an opportunity this could be yet!

Be active on Facebook groups

Facebook groups are a great way to connect with your target customers. The best part is that joining a group is free, and users can do it in minutes. You can use Facebook group members as potential leads, but you don’t have to spam them or sell yourself to get their attention.

If you want to join a group, make sure it’s relevant to your business and industry. If you sell dog collars online, join some of the top-ranked dog training groups on Facebook. Don’t just join them all of them at once. This will help you get noticed by more people who would be interested in buying from you. Once inside the group, start contributing value by sharing content related to its subject matter (perhaps an article about training puppies). This will encourage others in the community—including those who aren’t yet familiar with your brand—to come back when they need help with similar issues later on down the line!

Drive traffic to your Facebook page with paid ads

Once you’ve built a strong foundation for your Facebook page and have engaged with customers, it’s time to drive traffic to your website. To do this, you’ll want to create a campaign that targets customers who are most likely interested in your products or services.

You can use Facebook ads for any number of things. Driving people back to the homepage of your website, encouraging them to purchase something through an e-commerce store, or even getting more fans on Facebook. The first thing you need is a campaign objective. This can be anything from generating leads or lookalike audiences.


Facebook is one of the most popular social media platforms and an essential part of your small business’s marketing strategy. You can use it to promote your brand, engage with customers and drive traffic to your website. With the right approach, it’s easy to start with Facebook marketing on a budget without spending too much time or money upfront.