The Internet is constantly growing and evolving. 30 years ago, when the Internet was still young, it was viewed as a fad, a new toy for the young ‘uns to play with. Nowadays, however, it’s a necessary accomplice to every business venture under the sun.  But what happens when we go even further beyond?  The …

Metaverse Marketing and the Future of the Internet Read More »

You will agree with me if I tell you that the strategy is one of the most complicated things to set up and carry out in the world of Online Marketing. As I know first-hand this need, the result of more than 8 years in the sector, today in this post I want to make …

70 Digital Marketing Strategies To Improve Your Online Project Read More »

Digital marketing strategies have gone from being a new trend to becoming a required investment for all companies, businesses and startups. It is no longer simply about having a website or having a presence on social networks: to be successful, it is essential to apply a well-defined plan that allows you to stand out among …

12 Digital Marketing Strategies For Your Brand Read More »

Defining the target audience or target is very important when starting any project, although sometimes we overlook it, we should not make the mistake of ignoring it. As marketing professionals, we understand that a fundamental pillar for any action we wish to carry out. In other words, being clear about who we are targeting is …

How To Define The Target Audience In Digital Marketing? Read More »

In the world of Digital Marketer, and not only, great attention is paid to digital trends, that is to say what will be the most important phenomena of the coming years, in part to keep up with the times and in part to structure a strategic vision that takes into account of the changes taking …

Digital marketing trends in 2022 Read More »

If you are still not clear about what Digital Marketing is, today we will explain it to you. We are going to tell you in detail what online marketing is and what are the benefits that you can obtain for your brand with a well-optimized strategy focused on objectives. Digital Marketing is essential for your …

What Is Digital Marketing And What Are Its Advantages? Read More »

Do you want to make money from affiliate marketing? Promoting affiliate products is one of the most effective ways to make money from your blog. But a lot of bloggers are still too afraid to give it a go. If you choose a trusted affiliate program that you know and love and then promote it …

How Тo Start Affiliate Marketing: The Ultimate Guide (2021) Read More »

One of the most popular articles on the web this week on marketing psychology is The Psychology of Color in Marketing and Branding. The article bust some of the myths and summarises major research into how colours influence brand perception and consumer behaviour. Bottom-line, beware of any paint-by-numbers solutions in digital marketing; colours have no intrinsic meaning – …

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Well, you’ve finally decided to leverage online tools to grow your business, right? But, looking at your shortlisted marketing options, you’ve got SEO, email, PPC, social media, blogging among other options. Something is amiss; you just don’t know where to get started. That’s normal. You see, digital marketing is an all-encompassing term representing different online methods of …

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Digital Marketing and Inbound Marketing: The Short Version If you’re just here for quick definitions, we got you. Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. Inbound Marketing is a specific marketing methodology. It’s a way to market (usually using …

Digital Marketing And Inbound Marketing: What’s The Difference? Read More »

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!” Today we’re sharing 14 enticing marketing skills to add to your resume in 2015! (And …

14 Marketing Skills To Add To Your Resume This Year Read More »

Our friend, Luke with Hightower Video Production was kind enough to write a blog post for us. Luke gives us some insight on why video marketing for your business is crucial, and we couldn’t agree more. Thanks for submitting this to us, Luke, all the way from across the pond! From social media marketing to influencer connectivity, …

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From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails. When it comes to marketing on the World Wide Web, the use of infographics is an …

Why Use Infographics In Digital Marketing? [Infographic] Read More »