designing for accessibility

Designing for Accessibility: Best Practices and Guidelines

Accessibility is no longer a luxury but a necessity. As designers and developers, we have the responsibility to ensure that our products and services are inclusive, catering to the needs of all users, including those with disabilities. This blog post will delve into the best practices and guidelines for designing for accessibility.

Understanding the Importance of Accessibility

Accessibility in design is pivotal in creating an inclusive digital world. It involves designing products that are usable by people with a broad spectrum of abilities and disabilities, including visual, auditory, motor, and cognitive impairments. 

This approach recognizes the diversity of users and ensures that everyone has equal access to information and functionality. By prioritizing accessibility, designers and developers can create products that cater to a wider audience, fostering an environment of inclusivity and respect. 

The primary goal here is not just to adhere to standards but to genuinely provide an equitable and inclusive experience for all users, regardless of their abilities.

1. Know the Standards: WCAG and ADA Compliance

Understanding and adhering to the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA) is essential in accessible design. WCAG offers a comprehensive set of recommendations for making web content more accessible. It focuses on various aspects like readability, navigability, and compatibility with assistive technologies. 

ADA compliance, meanwhile, is a legal mandate in the U.S. that ensures services and products are accessible to individuals with disabilities, covering a broad spectrum of public and private sectors. 

Familiarizing oneself with these guidelines and laws not only helps in creating accessible designs but also in understanding the rights and needs of users with disabilities. By following WCAG and ADA standards, designers and developers contribute to a more inclusive digital landscape.

2. Implementing Responsive and Flexible Design

Responsive design is crucial in the current digital landscape, where users access content on a variety of devices with different screen sizes. This approach ensures that websites and applications function effectively across all devices, which is especially important for users with visual impairments who may use screen magnifiers. 

Flexible design goes beyond mere responsiveness; it includes accommodating various navigation methods like keyboard-only or voice control for those unable to use a mouse. This level of adaptability in design not only enhances user experience but also ensures that digital content is accessible to a wider range of users. 

By implementing responsive and flexible design principles, developers can create more inclusive digital environments.

3. Ensuring Text Clarity and Readability

Text clarity and readability are fundamental for users with visual impairments. Choosing a clear, easily readable font, setting an appropriate font size, and providing high contrast between text and its background are key elements in this.

It’s also crucial to design web pages so that text can be resized without compromising the layout’s integrity, accommodating users who need larger text to read comfortably. Such considerations ensure that the textual content is accessible to users with varying degrees of visual ability. 

By prioritizing readability in design, developers can make digital content more accessible and user-friendly.

4. Color Consideration and Contrast

Color use in design plays a significant role in accessibility. High-contrast color combinations are essential to ensure that text and important graphical elements are easily discernible by users with visual impairments. 

Designers should avoid relying solely on color to convey information, as this can be challenging for users who are color-blind. Consideration of color contrast and its use in the conveyance of information is crucial in making content accessible to a broader audience. 

Thoughtful use of color in design not only enhances aesthetics but also improves the functionality and accessibility of digital content.

5. Utilizing Alt Text for Images

Alt text for images is a critical component in making web content accessible. It provides descriptions for users who rely on screen readers, allowing them to understand the content and context of images they cannot see. 

Effective alt text should concisely describe the image and its relevance to the surrounding content. This is not just about compliance with accessibility standards but about ensuring that all users, regardless of their visual capabilities, have a complete understanding of the digital content. Implementing alt text is a simple yet powerful way to make digital environments more inclusive.

6. Keyboard Navigation and Visual Focus Indicators

Keyboard navigation and visual focus indicators are essential for users with motor impairments who cannot use a mouse. Ensuring that all functionalities of a website or application can be accessed through keyboard shortcuts is a key aspect of accessibility. 

Visual focus indicators, such as highlighted buttons or links, help users track their navigation through a page. This not only aids those with motor impairments but also benefits users who prefer keyboard navigation for various reasons. Implementing these features makes digital content more navigable and user-friendly for a broader audience.

7. Accessible Forms and Error Identification

Accessible forms are crucial for users with cognitive and motor disabilities. Clear labeling of form elements, providing straightforward instructions, and delivering informative error messages are key practices in designing accessible forms. 

These measures help users understand how to fill out forms correctly and independently. Making forms accessible ensures that all users, regardless of their abilities, can interact with digital content effectively. Thoughtful design of forms not only improves usability but also enhances the overall user experience.

8. Captioning and Transcripts for Multimedia

Providing captions and transcripts for multimedia content, such as videos, is vital for making digital content accessible to users who are deaf or hard of hearing. Captions ensure that audio content is accessible, while transcripts provide a text alternative to multimedia, catering to various user preferences and needs. 

This practice not only benefits users with auditory impairments but also those in environments where audio playback is not feasible. Captioning and providing transcripts are crucial steps in creating an inclusive digital space where all users can access and enjoy multimedia content.

9. Consistent Navigation and Predictable Layout

A consistent navigation structure and predictable layout greatly benefit users with cognitive impairments. Consistency in design helps users understand and remember how to navigate a website or application, reducing cognitive load and enhancing usability. 

Predictable layouts ensure that users can find information and functionalities where they expect them to be. This makes the digital experience more intuitive. By maintaining a consistent and predictable design, developers can make digital content more accessible and user-friendly, particularly for those with cognitive challenges.

10. Testing with Real Users

Testing designs with real users, including those with disabilities, provides invaluable insights into accessibility. While automated tools can identify technical compliance, user testing reveals practical usability issues that might not be apparent otherwise. 

Engaging with a diverse group of users ensures that a wide range of needs and preferences are considered in the design process. This hands-on approach not only improves accessibility but also enhances the overall user experience. Regular testing with real users is a crucial step in ensuring that digital products are truly inclusive.

Accessibility is an Ongoing Process

Designing for accessibility is an evolving process requiring continual attention and adaptation. As technologies advance and standards develop, so too do the needs and preferences of users. Regularly reviewing and updating designs to meet current accessibility standards is essential in maintaining an inclusive digital environment. 

This ongoing commitment to accessibility ensures that digital products remain usable and relevant to all users, regardless of their abilities or disabilities. In essence, accessibility is not a one-time task but a continuous journey towards creating a more inclusive digital world.


Incorporating these best practices into your design process not only adheres to legal and ethical standards but also opens up your products to a wider audience. Designing for accessibility is not just about compliance. It’s about creating an inclusive digital environment where everyone has equal access to information and functionality. By embracing these guidelines, we can build a more accessible and inclusive digital world for all.