Core Web Vitals in SEO

Why Should Core Web Vitals be Your SEO Priority?

If you’re new to SEO, you may be wondering what exactly the “core web vitals” are. It’s an industry term for website performance indicators, and these elements can have a big impact on your SEO success. In this post, I’ll explain what they are and why they matter so much to SEOs.

What are the ‘Core Web Vitals’?

The ‘Core Web Vitals’ are a set of metrics that can help you gauge the health and performance of your website. They include:

  • Bounce Rate – the percentage of single-page visits on your site
  • Time Spent on Site – how much time users spend browsing on average before they leave
  • Average Pageviews Per Visit – how many pages each user views while they’re on your site

Why are the Core Web Vitals Important to SEOs?

As a web developer, you may be familiar with these terms and their importance to your business. However, many SEOs don’t realize how important these factors are to search engine ranking.

The first step in optimizing your site for search engines is making sure that it’s fast, mobile-friendly, and provides a good user experience (UX). Suppose it doesn’t meet all three criteria. In that case, Google will penalize your site by lowering its ranking on searches where those elements matter most. Like when someone types “best pizza in town” into Google Search or taps “pizza delivery” on the Google Maps app on their phone.

1. Site Speed

Site speed is a ranking factor in Google’s search algorithm. It is also a key user experience metric, as users tend to leave a website if it takes too long to load. Slow page load times affect bounce rate, time on site, and conversion rates, which can negatively impact your SEO rankings.

In fact, according to Dan Shure at Evolving SEO: “Google has confirmed that they do use page load speed as part of their ranking algorithm.”

2. Mobile Friendliness

Mobile friendliness is an important part of SEO because it helps your website rank higher in search results. Google uses mobile-friendliness as a ranking signal, which means that if you’re not mobile-friendly, it could negatively impact your site’s ability to rank well.

To check if your site is already considered “mobile friendly” by Google, go to If the tool says that your website is not optimized for mobile devices and gives you recommendations on how to fix the issue (such as adding meta tags), follow those instructions immediately or consider help from a professional SEO service!

3. User Experience

The user experience (UX) is a key component of SEO, and it can help you to improve your rankings, increase conversions and help understand your users better.

The reason why UX matters so much? It’s because users don’t care about how many keywords or links there are on a page. They care about how easy it is for them to navigate through the website and find what they’re looking for quickly and efficiently. If the UX isn’t good enough, then people will leave without converting or buying anything from you. And that means wasted traffic!

Core web vitals can improve your SEO success.

Core web vitals can improve your SEO success.

  • Improve your pageviews and customer experience. By making sure that you have high-quality content on your site, you’re more likely to rank higher in search engine results pages (SERPs). This means more traffic for you, which leads to more conversions and sales! The same goes for improving the user experience on your site. A better UX means happier customers that stick around longer.
  • Increase organic traffic from search engines like Google or Bing by optimizing key pages with keywords related to what they offer, as well as making sure those keywords appear naturally throughout their website copy (not just stuffed into one place).


The Core Web Vitals are an important part of SEO. They are the foundation of a website. If you don’t have them in place, your site will suffer from poor performance and lower rankings. The good news is that you can take some simple steps to improve these areas on your site!