Digital Marketing

Colour and Digital Marketing

The Psychology Of Colour And Digital Marketing

One of the most popular articles on the web this week on marketing psychology is The Psychology of Color in Marketing and Branding. The article bust some of the myths and summarises major research into how colours influence brand perception and consumer behaviour. Bottom-line, beware of any paint-by-numbers solutions in digital marketing; colours have no intrinsic meaning – …

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Hiring a Digital Marketing Agency

10 Reasons To Hire A Digital Marketing Agency

Well, you’ve finally decided to leverage online tools to grow your business, right? But, looking at your shortlisted marketing options, you’ve got SEO, email, PPC, social media, blogging among other options. Something is amiss; you just don’t know where to get started. That’s normal. You see, digital marketing is an all-encompassing term representing different online methods of …

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