Content

Personalization in eCommerce

The Importance of On-Page personalization in eCommerce

The eCommerce landscape rapidly evolves with new technologies, tools, and platforms. But despite these advancements, there is one factor that still remains key for any website to succeed in the market – personalization. On-page personalization has become a critical aspect of digital marketing strategy today. It can help you increase your conversion rate and drive …

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The Types Of Content For Social Networks That Contribute The Most To Your Brand

Every second more than 15 new users join the main platforms to view different types of content for social networks. The average number of users in social media increased by 3.1% in the first quarter of 2021, exceeding 4,330 million users and with a year-on-year growth of 13.1% (Kemp, 2021, p.56). What influences this success? …

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Advertising Campaigns: A Guide To Successful Digital Content

Advertising campaigns are an incredible resource to increase the reach of your company in cyberspace. Which is currently essential if you need an internet presence, position yourself and get prospects. In addition to improving the results of your company in the different digital media you use to send your customers information about your brand, products …

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Key Strategies To Build And Monitor Customer Loyalty And Trust

The terms customer loyalty and customer trust may seem like they’re interchangeable, but they are different, and both take time to establish. Trust in a product, service or business is the precursor to any loyalty benefits that a business can gain. As businesses open across the country after remaining fully or partially closed due to the COVID-19 pandemic, many …

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