Display ads are a way to reach people on the Google Display Network. You can use them to promote your products and services, encourage website visitors to take action, or show your brand’s personality.
What is a Display Ad?
A display ad is a type of paid advertising that appears on websites and apps. Display ads have many uses. Still, they’re often used to promote brand awareness and generate leads. They can also be used to drive sales. For example, if you run a coupon code or sale through your display ad campaign.
Display ads are different from search ads in that they appear outside of search results. They’re also referred to as banner ads or rich media units because they offer more than just text. They may also include images and video content!
Display campaigns have their own unique metrics that you’ll want to track closely. This way, you can make sure your campaign is successful! These include click-through rate (CTR), cost per click/view (CPC/CPM), return on investment (ROI), and conversion rate percentage.
How does it Work?
Display ads are text, image, or video ads that appear on a website. They typically appear on the right side of the page and can be targeted to specific websites and audiences.
If you have an existing display campaign, you can use it as part of your overall strategy for search campaigns. Just add it to your ad groups so that they share budget information with each other. Display campaigns also allow you to create remarketing lists based on people who visit specific pages on your site or app–and then target those users with tailored messaging when they visit other sites in Google’s network like YouTube or Gmail!
Creating a Display Ad Campaign
The first step of creating a display ad campaign is choosing the type. You’ll need to select whether your ads will be shown on Google search, YouTube, or Gmail. The next step is setting your budget for this campaign, which can be done by setting a daily limit or choosing how much you’d like to spend per day.
Next, comes targeting: who do you want to see your ad? Suppose you’re selling something like a product or service. In that case, selecting “keywords” might be best for reaching potential customers who are looking for what you offer (this is called demographic targeting). But if it’s more about branding/awareness than direct sales–for example, an ad for a local charity–then using interest categories might work better (this is called behavioral targeting). For example: “people who are interested in cats but not dogs.”
After choosing where and when people see these ads based on their interests and demographics, we need to decide how much they cost us per click; this part uses bid strategies such as Cost Per Click (CPC) bidding, where each time someone clicks on our link we pay only after someone actually completes whatever action we’ve asked them to perform.
Choosing Your Display Network
Choosing the right network and ad format is the first step to success.
The Display Network has thousands of sites relevant to your business, so you want to ensure you’re targeting the right ones. Here are some things to consider when deciding where in Google’s Display Network will best suit your needs:
Who Is My Audience?
If you’re selling products or services directly related to travel, then using geo-targeting will help ensure that only people searching for travel-related content see your ads. Suppose this isn’t something your business offers and instead focuses on other niches like fashion or home goods. In that case, it’s better not to spend time looking at specific geographic regions because there won’t be much value gained by doing so (in terms of targeting).
Bid Strategy
Click the “Bid Strategy” tab in your campaign to set a bid strategy. Then select one of the following options:
Maximize Clicks
This default setting will show ads when they’re most likely to be clicked. It uses historical data from your account to determine how much you should pay per click (CPC) or cost per thousand impressions (CPM).
Maximized Conversions
This option focuses on maximizing conversions rather than clicks or impressions by targeting only those people who are most likely to convert into customers. You can also choose to target people who have already visited your website before by selecting “Custom Conversions” as an additional step in this process.
Placements
The placement is the website or app where your ad will be shown. When creating a Display campaign, you’ll need to select one or more placements for each ad.
Choose a placement that is relevant to your product and target audience. If you’re selling shoes, it makes sense for an ad to show up on websites related to fashion. Suppose someone searching for information about dogs sees an ad for dog food instead of pet services near them or dog-friendly hotels in their city. In that case, they may not be interested in seeing it. And could even be annoyed by being interrupted by irrelevant content!
The best way we’ve found so far is through trial and error: test different types of placements until one works well enough (or better than another).
Interests and Remarketing
Interests are a great way to target your audience based on what they like or want. This could be “marketing”, “travel”, or “finance”. You can choose up to 3 interests per ad group when creating an ad campaign with Display Network ads. For example, if you’re selling tickets for an upcoming concert in New York City and want to reach people who are interested in music festivals, sports teams from New York City (like the Yankees), or Broadway shows–you could create one ad group with three different ads targeting each of those topics!
This is all possible because Google knows what people search for online. They use this information to show relevant ads that will be more likely than others to drive conversions for businesses like yours.
You can add up to 15 terms per campaign. However, only 5 terms per ad group, so make sure that all of them have relevance with one another before adding them into separate groups within PPC Manager itself!
Conclusion
Display advertising is a great way to reach people who are browsing the Web. Display ads can be placed on websites and apps. This means you have access to a huge audience of potential customers. You can use display ads as part of your marketing strategy or by themselves. It all depends on what kind of message you want to send out there!
