Accelerated Mobile Pages (AMP) is a Google-backed project that aims to provide mobile-optimized content that can load instantly everywhere. People visit the internet on their phones more often than on their laptops. So Google has prioritized making the mobile experience as fast and easy as possible—and AMP is one way of doing so.
Google claims that AMP pages load up to four times faster than non-AMP pages. This is because AMP pages are built following strict standards set by Google. They include limited resources (code, images, etc.) that can be used per page and limit what kind of code can be used.
AMPs are web pages designed to load instantly on mobile devices
If you want your content to get found and your readers to stay on your site, AMPs are one way to do that.
AMP is an open-source initiative
It was started by Google, Twitter, Pinterest, and WordPress to make the web faster. The core AMP team consists of Google, Twitter, and WordPress engineers.
These companies support AMP, but it’s a community-driven effort. Anyone can contribute to AMP. This means the quality of AMPs will improve over time as more people contribute to the project and share their knowledge with others in the community on sites like Stack Overflow or Slack channels.
So, what are Accelerated Mobile Pages?
AMPs are just web pages. They’re not a special website, not a special domain name, and they don’t have anything to do with Google Search. Google does support AMP in search results, though.
As a web developer, you should consider AMP an extension of HTML5. It defines rules for what a page should look like and how it should behave on mobile devices. These rules are based on the same ones used since the dawn of time (or at least since mobile phones first hit the market). All this means is that when you make an AMP-compliant site or add AMP to your existing site, users will be able to see it without any problems across all platforms: desktop browsers, Android apps, iOS apps, and even smart TVs!
Accelerated mobile pages can load anywhere
AMP pages can load anywhere. AMP content can be loaded from any domain or subdomain, the root of any path, and any protocol like HTTP or HTTPS.
We’ve made sure that AMP is fast everywhere by optimizing the delivery of your content for performance and security.
How similar is it to HTML?
AMP HTML is similar to HTML but has some restrictions. These restrictions ensure reliable performance and extensions for building rich content beyond basic HTML.
AMP HTML is a subset of HTML that has been optimized for mobile devices. It’s based on AMP HTML.
As an example, let’s take a look at how you’d create an image in AMP:
The tag is used to embed an image on your page. To ensure the image format is valid and optimized for the web, use srcset instead of src.
The Google AMP Cache
As the name suggests, the Google AMP Cache is a proxy server that serves cached AMPs, speeding up performance even more. The Google AMP Cache is a free service for all AMP pages and can be used to reduce load times further when serving from your server.
An AMP page can be cached in the Google AMP Cache by adding the amp-cache-transform attribute to your
Accelerated Mobile Pages (AMP) is an open-source initiative that aims to provide mobile-optimized content that can load instantly everywhere. AMPs are web pages designed to load instantly on mobile devices and have been optimized for speed and security. AMP HTML is similar to HTML but restricts reliable performance and extensions for building rich content beyond basic HTML. The Google AMP Cache can be used to serve cached AMPs, speeding up performance even more by caching those resources ahead of time.