As the role of social networks in society has become more important, especially in regard to their use as a market channel, the figure of the Community Manager has become increasingly essential for any brand or company. A large part of the brand-user connection and effective and close communication with the public depend on their role. On the occasion of the celebration of International Community Manager Day (January 25), we compiled 5 essential tricks to improve positioning in social networks:
1. Pay attention to the life cycle of the publications in each partner network
Each social network is a world. Their formats, their audiences, their utilities and their scope are different, and when choosing which is the most appropriate to project a brand, their pros and cons must be studied in detail. In this range of characteristics, the lifetime of the publications is essential. In the case of Instagram, the useful life of a content is about 48 hours (time in which it receives 75% of the total comments). On Facebook, this time is even shorter, being limited to 5 hours. Lastly, the case of Twitter is more ambiguous, since the natural due cycle of a tweet will be 20 minutes, unless it receives many interactions in that period, which can lead to circulation in the community for several hours.
2. The best times and days to post content
In order to receive the greatest possible number of impacts, it is essential to be aware of the maximum audience time slots of each social network and in each of the countries in which the company operates. In Spain, the best times to publish are the following:
• On Instagram, Monday through Thursday between 7:00 a.m. and 1:30 p.m., and 7:00 p.m. and 11:00 p.m. On Fridays the key time is from 5 to 9 in the afternoon, and on weekends, from 11 to 13 hours or from 5 to 9 at night.
• On Facebook, the key day is Wednesday between 11 and 12 in the morning, while the worst day is Sunday.
• On Twitter, the best time slot is mid-morning, from 11 a.m. to 1 p.m.
• On LinkedIn, Tuesday, Wednesday and Thursday.
3. Schedule your content with a calendar
A good social media strategy requires planning, and the main planning tool is a good calendar that allows you to establish the days and times of publication of each content and on each platform. Likewise, this organization contributes to define in detail the type of campaign and its objective; add titles, formats and copy of the contents and include links to documents and related images.
4. Start doing live streaming on social networks
The current context, marked by the pandemic, has outlined some routines that were already being considered as a trend among users of social networks. One of them is the search for social interaction and entertainment through these platforms. In lockdown, the use of Instagram Lives increased by 70%. Among the attractions of the direct ones are their greater communicative opportunity and a more familiar connection with the audience.
5. Join TikTok
This social network has been on the crest of the wave for several months. Its growth is dizzying and its engagement compared to other platforms is brutal. Among the tricks that Crehana suggests to succeed on TikTok are: upload between two and three videos a day, start the video with the best scene (due to the swipe morphology of the application, which makes the first 3 seconds the key), do not make videos longer than 15 seconds and only use between 3 and 4 hastags to identify the content.
