In this age of digital world, awareness has become a prerequisite for every individual and all industries are growing so fast that we never know what is hot as well as how. The only industry that has grown tremendously and thanks to 4G Internet is the e-commerce industry. For those who don’t know, the eCommerce industry is one of the fastest growing industries in the entire world. And the greatest gift given by this industry is the online shopping trend that rules the world. Individuals from all corners of this globe engage in this process and save time and energy. According to Statista, retail sales revenue is projected to rise to US$4.88 trillion in 2021.
Estos son los consejos y trucos de 5 para garantizar un rápido crecimiento en el negocio de comercio electrónico:
1. Improve video and marketing content:
Video marketing is one of the best and most popular forms of content marketing today. Since consumers love to watch videos these days, it’s a fun and easy way to actively engage customers on your best-looking eCommerce site, resulting in increased sales and revenue. To outperform the competition, it is the most beneficial way to enhance your eCommerce growth and take it to new levels of success. By embedding the videos from social networks like youtube or adding video based design elements, sellers can easily enhance their home page or product page which can attract more customers towards their store.
2. Serve Omnichannel Consumers:
In today’s interconnected digital age, customers are searching for their favorite product in more than one channel or online marketplace. According to Statista, Amazon represented 56.1 percent of the segment’s traffic, eBay represented 19.5% of traffic, Walmart 3.8% and Etsy represented 3.5% of traffic. These numbers clearly mirror the critical need to serve omnichannel consumers by marketing products and services across all available channels or markets. Today, it’s easier than ever to promote your brand or product online, but before that, sellers need to turn their ideas into an eCommerce business. Just make sure you market your website on different platforms like social media, well-known marketplaces like Amazon, eBay, Etsy, Walmart as well as small retail stores as well. Never leave an opportunity to promote your brand store in any possible way. And no matter what channel you are selling, always sell genuine and trustworthy products to build customer trust in your brand and e-commerce store. Not only will it help you increase customer traffic, but it will also set your eCommerce store apart from others.
3. Lead the way to success with AI Chatbots:
If you want to give tough competition to other sellers, you can try the 24/7 support feature given by AI-enabled chatbots. Customers love immediate response to their queries and chatbots are the perfect solution for this. Automated chatbots can resolve any type of query from numerous customers at the same time. However, they cannot think outside the box, recognize misspelled words, or evaluate incomplete queries as their creativity is limited by the code that created them. But, thanks to these technological advances they have already made these chatbots smart and sophisticated as well. They are SSL-compliant and also multilingual, helping you achieve customer satisfaction in regional areas. Therefore, it will increase consumer traffic to your website, leading to a lump sum of sales and revenue.
4. Voice search is a new blessing:
It usually happens when customers cannot type the correct spelling of their desired product and cannot find it on the website. This leads to a decrease in website conversion rate as qualified leads also become unqualified. Voice search is the new trend in these online stores as it helped many who were unable to type the correct spelling in the search tab. They can simply say the name of your product and it will be presented on their mobile screens. According to Statista, 35 percent of users stated that they would consider shopping for groceries through their voice assistant in the future. Some of the latest devices for voice search like Google Play, Alexa by Amazon, Amazon Echo, etc. are some of the best innovations for e-commerce platforms. Many online store owners have already adopted voice search functionality for their online eCommerce business. The advancement of voice search is a great opportunity when it comes to improving your SEO and this could also be improved by improving your product description on the website.
5. Safe and secure payment method:
When it comes to billing, customers believe in safe and secure way of payment and payment method as there are many people who leave cart abandoned due to lack of trust which may end up losing potential customers. The final stage of online shopping should be smooth and simple as many people get frustrated due to the complex checkout process and payment gateways. According to Statista, 69.23 percent of shopping carts and digital baskets were abandoned in 2017 and the purchase was not completed. Many times, it is due to a lack of trust in the payment gateways in the payment process. So, if you want to improve your website’s conversion rate and want to be an extra edge over other competitors, make sure you provide a simple checkout process and secure payment options. You can apply the one page PrestaShop checkout addon on your eCommerce store.
Final verdict:
As the eCommerce industry continues to evolve, the most important responsibility is to provide a positive shopping experience for the consumer. Sellers need to stay on top of the latest eCommerce trends including omnichannel marketing, chatbots, video and marketing content, and a streamlined checkout and checkout process, and it will definitely help you stand out from your eCommerce competitors. The competition is at its peak and we have to overcome this. To remain an extra edge over others, KnowBand offers Marketplace Integrators that allow sellers to integrate their eCommerce store with some renowned marketplaces like Etsy, eBay, Walmart, Google Shopping, and Newegg. Now you can list products and descriptions with just a few clicks. Therefore, it becomes easier to update the details in bulk. On the other hand, attribute mapping becomes an easy walk with the automated approach. So, integrate your eCommerce store and earn huge amount of profit.
