WordPress is a popular content management system (CMS) and blogging platform. In fact, 24% of websites worldwide use WordPress. However, WordPress isn’t the only CMS or digital publishing platform out there. So, why should your company create a WordPress website rather than using a different platform like Joomla, Drupal, Wix, Weebly, or Squarespace?
4 Reasons Why You Should Choose WordPress for Your Website
1. Easy to Learn, Use, and Update
“It’s so easy.”
One of the main reasons to consider a WordPress CMS for your website is that it’s easy to update. We always recommend using WordPress for the backend of a B2B website because it has a very short learning curve, is user-friendly, and is simple to update.
The benefit of an easy-to-use and -update content management system is that anyone in your organization can update the website. With a WordPress web design, you no longer have to submit all website changes to the IT department or an outsourced developer and wait around for them to make it a priority. You can log in to your website, make the update, and the change will be immediate.
2. So Many Options
“There’s a plugin for that.”
Do you want to be able to optimize your meta data on each page? Do you want to make your website load faster with a caching tool? Do you want to embed forms on certain pages of your website? Are you interested in adding an easy way for users to sign up for your monthly newsletter?
There are WordPress plug-ins that provide extended capabilities for a variety of needs. Whatever capabilities your marketing or sales team requires for your website, there’s probably an existing (and free!) plugin that can easily be downloaded and installed on your WordPress website. Plugins create a seamless experience for managing and updating your website.
Learn more about WordPress plugins for digital marketing.
3. Lots of Support & Security
“It’s a worldwide support community.”
WordPress has been around for over 10 years and, due to its popularity, has a huge following and developer support community. This large developer and support community has created a range of various plugins, has help sites, and forums for discussing issues and solutions. You will never be at a loss for great resources to provide the support you need to manage and update your WordPress website.
Additionally, WordPress is a secure system and rolls out updates regularly to ensure continued security for websites and blogs. WordPress users are always notified of required updates and the updates are easy to make.
4. It’s Great for SEO
“Built for people and search engines.”
We mentioned earlier that WordPress is a great platform for people as it creates a wonderful user experience. The great news is that WordPress also plays nicely with search engines. The coding and mark-up used to create WordPress websites follow best practices and, therefore, are attractive to search engines and are easy for search engine crawlers.
Additionally, there are plugins that can be integrated into a WordPress website to manage SEO data, including H1 titles, meta descriptions, meta titles, etc. Several available SEO plugins allow easy access to optimize web pages and provide instant audits of on-page optimization efforts.
We are a WordPress web design shop, so we may be a little biased when it comes to recommending WordPress as a CMS for B2B websites. However, in our experience, WordPress is easy for everyone to use (not just developers), provides a range of tools and options, has a broad support community that is easy to access, and positively contributes to overall search engine optimization.
We know that not everyone wants to spend all day working on web design like we do and we believe that WordPress is a great option for tech and non-tech professionals alike.
Learn more about the importance of picking the right backend (or content management system) for your B2B website.
This article was originally posted on Bop Design.