Improving the SEO positioning of your website is very simple, if you do it properly. Today we will teach you 10 very simple and easy to carry out SEO techniques, even if you do not control WordPress too much.
Sometimes we sin by using keywords excessively, since we think that this way our positioning will improve, without knowing that we can even worsen it.
It will also not do much to fill your WordPress with content that is not relevant to your theme.
Content is useless if it doesn’t get our website up the rankings.
Following the SEO techniques that we list below in your articles to the letter, your positioning will improve.
1. Use short titles and put the keyword at the beginning
You should know that those results that Google shows you when you search for something are limited.
That is, if you write long titles, surely the user will not read most of them.
We recommend that you use short titles and put the keywords at the beginning so that both users and search engines see them.
2. URLs should be short and focused on your keywords
By default WordPress creates a URL identical to the title and it is a mistake because in most cases it is too long to remember.
That’s why today many people use shorteners for their urls.
I recommend that you use short urls.
3. Add the keyword at the beginning of the post
Always try to use your keyword at the beginning of the article, in the first paragraph.
You will add more points so that it ranks better and also, you will attract the user’s attention much sooner.
4. Play with the long tail
Do you know that Google recognizes synonyms and that it knows perfectly well if we try to trick it with exact words?
If you write an article on how to create your brand, you should not repeat this set of words over and over again.
Instead write “…to create your brand”, “when I created my brand…”, “your brand is important, that’s why you must create it…”.
5. Write short paragraphs
Today the majority of traffic comes from mobile devices, tablets, etc.
For this reason, Google penalizes websites that are not optimized for these media.
If we make a paragraph that has 4 lines, on mobile phones it will become double and that does not improve reading.
Our advice is to make short paragraphs and if they do not exceed 20 words, much better.
6. Layout your content
We have gone from displaying information to having to create a pleasant user experience.
Do you know how boring it is to read linear text? No bold or highlights?
To avoid this, it is necessary to use headers that separate the blocks of text, put bold, underlined and others to highlight important content.
The better the user experience, the more time they will spend on your website and the better your content will be positioned.
7. Insert images
As above, use as much media content as possible.
Including images is very simple given its easy production and subsequent insertion.
Remember that you must also optimize the SEO of your images if you want them to be positioned correctly.
Incorporate your keywords into the title and alt attributes of images. You will help the positioning.
8. Link internal content
How many times have you not eaten dessert and have had the feeling of not having had lunch?
Well, the same thing happens when someone reads an article and you don’t give them more options to read.
Go beyond the typical block of related articles that many don’t get to read.
Link internal content within the text and offer the user the best you have related to your theme.
In addition to promoting your content, you should know that internal links position that content.
9. Link external content
There was a time when people were scared to link to external content for fear of losing pagerank.
Now it’s the opposite, you’re forced to do it to help the user with important information.
Of course, remember 2 important things:
Always configure the link to open in a new window to prevent the user from leaving your website.
If the source you link to is not trusted, use a nofollow link.
10. Ask the user to collaborate
When someone leaves a comment on an article, this comment ranks and expands and improves the keywords.
If so, why not ask your readers to participate and leave a comment?
Social bookmarking also counts for ranking.
What if you ask your users if they liked the article to share it on networks?
They are small gestures that after hundreds of visits can mark a before and after.
The summary is an SEO technique that many people do not see as useful, but it really works.
And it is that, many users scroll and go directly to the end of the post to look for a summary.
Making a summary at the end of your articles can bring you many advantages, such as getting the undecided user hooked.
Ours on these 10 SEO techniques is this:
- Write short titles
- Use short urls
- Put the keyword at the beginning of the post
- Become an expert of the long tail or long trail
- Short paragraphs and if they can be 20 words better
- Layout your content
- Insert images
- Link internal content
- Link external content
- Ask the user to collaborate
You have already seen that positioning your website is very simple if you create quality content and follow these SEO techniques.